Poverty is Defined As

“ Being Lacking of Ability to Reach A Minimum Standard of Living”.

For Yunnan, a frontier province with a large number of poor people, it is particularly important to let peasants get rid of poverty and get rich and restore the “hematopoietic function” of poverty-stricken areas. After decades of development, a macadamia industry, which accounts for 57% of the world's planted area and ranks first in the world, has been rolled out in Yunnan. The macadamia leader-Yunnan Macadamias Development co.,LTD-has taken action to “teach people to fish”. Drive peasants to get rid of poverty and get rich.

Wang Xining , the “Tycoonof The Macadamias” in the Mountains, and his Annual Income Is 1.16 Million Yuan

(Wang Xining)

“In the previous year (2016), the macadamia income was 280,000 Yuan, and last year (2017) was 1.16 million Yuan”, Wang Xining said with a smile.

The Annual Income More Than One Million

Is Not A Dream For The Poor Mountain Peasants.

Now Someone Has Done It with the Help of The Company,

But This Road Is Not Easy to Go.

In 2005, in order to expand the area of macadamia, Yunnan Macadamias Development co.,LTD came to Tianba Village to contract the land to plant macadamias. At that time, Tianba Village lived on sugarcane cultivation. There was no concept of what the macadamias were. Comparing with one sugarcane per year, One macadamia four years was not optimistic. Shortly after Yunnan Macadamias Development co.,LTD planted seed, the villagers in Tianba Village began to oppose this alien species, and they refused to plant it and even cut living macadamia trees.

There Is Only One Disease In This World, Namely, Poverty.

It Is Not Only About Material Poverty, But Also About Thought.

At that time, Wang Xining was the village party secretary of Tianba Village. He held the idea that to plant macadamias together with Yunnan Macadamias Development co.,LTD. The villagers could not be persuaded, he began to contract his own land and took the lead in planting macadamias. Now Wang Xining has contracted a thousand acres of mountainous land and makes the famous "Wang's Nut Manor", which also makes him a vivid case of Lincang City's leader in poverty alleviation and the industry's accurate poverty alleviation.

(Wang Xining And The Villagers Are Looking At The Macadamias Of The Harvest This Year)

Behind this enviable achievement is Wang Xining's 12 years of waiting and persistence, as well as the unknown sadness:

He said that there was no road in the village and the car were unavailable. He spent   3 months and 7 days to dig a 9 kilometers long road.

He said that when no one in the village was willing to grow macadamia nuts, he and the employees of Yunnan Macadamias Development co.,LTD put the seedlings at the door of the villagers’ homes, and then the seedlings were thrown away. The villagers were laugh at them and said, “It’s been a long time, you can’t eat it.” ;

He said that the villagers did not trust him. He was very helpless and wanted to cry, but he could not cry.

Fortunately, Yunnan Macadamias Development co.,LTD

Brings The “Get Rid of Poverty” And

“Get Rich Fruit” That Really Help Farmers.

(Wang Xining Is Discussing The Macadamias With Employees of Yunnan Macadamias Development co.,LTD)

Wang Xining said that he not only trusted the macadamias, but also pursued it. This pursuit also affected the people around him. Now Wang Xining’s daughter is also an employee of Yunnan Macadamias Development co.,LTD. Wang Xining personally taking the lead in planting, and Yunnan Macadamias Development co.,LTD also gives the support. 37,800 mu of land in Tianba Village has been planted with macadamias, and 541 villagers have an income of more than ten thousands, while they just have an income of several hundreds before the planting.

Leading Enterprises Drive 1 Million High-Quality Seedlings to Protect Peasants' Interests

"Before 2010, the output value of one acre of sugarcane was 1,260 yuan. Now, 22 macadamias are planted per acre. After the fruiting period, the output value is close to 5,500 yuan." The peasants waiting for the seedlings said.

(Yunnan Macadamias Development co.,LTD Seedlings’ Site)

In 2016, macadamias had a good harvest, peasants' income doubled, and peasants' enthusiasm for the cultivation of macadamias was ignited. This year, macadamia seedlings are hiked from 12 to 15 yuan per plant, and become a sought-after item for “one seedling is hard to find”. In some areas, the macadamia seedlings are even out of stock. Some companies take the opportunity to raise prices for purchase and selling.

 “The Social Responsibility of

Yunnan Macadamias Development co.,LTD is Huge,”

Said Chen Yuxiu, Chairman of The Board.

Established in 2003, Yunnan Macadamias Development co.,LTD has always stood with peasants. Facing the current situation, in order to protect the interests of peasants, reduce the cost of peasants' cultivation, and help peasants get rid of poverty and get rich, Yunnan Macadamias Development co.,LTD supplies 1 million high-quality seedlings to peasants at a price far lower than the current market conditions. The supporting force is over 4 million yuan.

(Yunnan Macadamias Development co.,LTD Seedlings’ Site)

In order to buy the seedlings of Yunnan Macadamias Development co.,LTD, every morning, the peasants waiting for the seedlings always line up at the seedling location.

Behind The Peasants’ Recognition is Yunnan Macadamias Development co.,LTD’s Determination to “Teach People to Fish” to Help Peasants Get Rid of Poverty And Get Rich.

A Company, That Connects Itself to The Peasants,

Will Really Consider The Interests of The Peasants And

 Truly Help Peasants Get Rid of Poverty And Get Rich.

As the leader of the macadamia industry, Yunnan Macadamias Development co.,LTD is recognized by peasants as “the way to teach people to fish” to help peasants get rid of poverty and get rich:

Getting Closer to The Peasants, Saying That The Peasants Can Understand

After many years of exploration and practice, Yunnan Macadamias Development co.,LTD has summed up the promotion and poverty alleviation model of “Speak to him, do it for him, bring it together!”: Prepared the “Macadamias handbook” with the words that peasants can understand and remember. The handbook of high-yield cultivation techniques is distributed for free. It adopts training courses, on-site guidance, base demonstration and processing factory visits to let peasants master practical technology. By establishing the professional cooperatives, setting examples, supporting the backbone, and strengthening the peasants’ confidence, it makes an effective drive.

Sign The Agreement, Let The Peasants Have No Worries

In the promotion of improved varieties, the company first proposed quality assurance and traceable commitments, and established “Technical Services and Fruit Repurchase Agreement” with peasants when offering seedlings. Then, set the minimum protection price to purchase the macadamias on the market, and adhered to the “four consciences” with a high sense of responsibility. Adhere to the promotion of "good varieties and good methods", adopt the industrial development model of "Leading Enterprises + New Agricultural Socialization Service System + Peasants' Professional Cooperatives", and truly realize "combining two heads (peasants, markets) with intermediates (high-quality raw materials bases and products processing base)", forming a good situation for leading enterprises and peasants to work together to develop the industry.

(Yunnan Macadamias Development co.,LTD Technical Team On-site Teaching)

(Yunnan Macadamias Development co.,LTD Invites Foreign Experts to Teach Skills)

(Organizing Peasants' Processing Factory to Visit And Study)

In the past fifteen years, the technical team of Yunnan Macadamias Development co.,LTD has held technical training classes in many area such as Lincang, Dehong, Pu'er, Banna, Baoshan and Honghe, and has trained more than 50,000 people. The demonstration drove more than 300,000 households in the province to develop and grow macadamia nuts.

The “Big Macadamia Company” In The Mouth of The Peasants

In Nansan Town, Zhenkang County, you can see a huge brown “macadamia” standing in a modern factory. This is the export processing plant of Yunnan Macadamias Development co.,LTD. Because of the shortfall in output, though it costs several millions for the building, it only works four months a year.

(Macasamias Export Processing Factory)

But Chen Yuxiu, Chairman of Yunnan Macadamias Development co.,LTD said,

This factory was built to give farmers confidence.

Let the peasants can see it and know that

the macadamias they have planted are collected.

Let the peasants know that this enterprise

is really helping the peasants get rid of poverty and get rich.

(The "Big Macadamia" In The Mouth Of The Peasants)

Because of this building, local peasants kindly call Yunnan Macadamias Development co.,LTD as the “big macadamia company”.

If someone is willing to give you a nickname,

He must be like you very much,

Yunnan Macadamias Development co.,LTD

 is called a “big nut company” by farmers.

This is the highest level of praise the farmers give to this company.

The 8^th International Macadamia Symposium has opened a registration channel for participants from all over the world. Click the picture below to enter the official website of the conference (www.ims2018.net) for more details.