Inscription:

If the sales and expansion of the enterprise is a kind of "Attack", then the quality of the product is a kind of "Defense". For every food manufacturer, raw materials are the “first line” of the entire product quality defense.

How to completely guarantee product quality? “QiaQia” begins with the source of the entire industrial chain-the cultivation of raw materials-, and used three levels to ensure that the raw materials of “QiaQia” are already in compliance with the ultra-high requirements of “QiaQia” Raw Materials before entering the factory.

Defensive Position: Establishment of Raw Material Planting Base

A small melon seed needs to go through 26 test standards in order to be qualified for the raw materials. Comparing with a total of only five national standards, the standard of “QiaQia” is much higher. The higher standard means that the raw materials planted by the farmers are difficult to meet the acquisition standards of “QiaQia”. The available raw materials for purchase in the market are limited.

In 2011, “QiaQia” decided to establish its own raw material planting base and incorporate farmers into its own management system. Only then will it be possible to obtain more high-quality raw materials to meet the increasing production volume every year and provide more quality in the market. Product "ammunition".

Recruit training: the establishment of a grower team with product thinking and quality concepts

To establish a raw material planting base, a professional team is required to guide local farmers in every aspect of the planting process in order to produce qualified raw materials. The cultivated talents need to develop good qualities to form their own ideas and creeds. After going to their own positions, the higher standards of “QiaQia”will be deeply rooted in the local area.

For “QiaQia”, there is no rush to let new graduates of Agronomy go to their posts, but arrange them into the factory to participate in production, to the market to face consumers and farmers in the procurement post. Half a year of rotation, let them understand products much more deeply, understand the market and farmers - products should meet consumer preferences, raw materials with good quality are the basis for supporting products, and persuade farmers to use the standard planting is not an easy task.

Militia mobilization: extensively attracting more growers to join in the “QiaQia” raw material planting system

QiaQia did not teach the farmers about the seedling spacing and the prevention of pests and diseases at first. By contrast, building trust with the farmers is the first step in the negotiation.

In order to gain the trust of the farmers, “QiaQia” and the farmers signed a protection purchase price. When the market purchase price is lower than the protection price, the farmers can still trade at a good protection price, eliminating their worries. Integrity is the public praise in the raw material planting area.

In order to change the farming concept of farmers, “QiaQia” took the lead and served for the farmers in the demonstration field to produce raw materials that meet the standards. “QiaQia”'s technology for planting raw materials is specific, involving soil improvement, land preparation, sowing, the use of fertilizers, harvesting, drying and other aspects.

In the Gansu producing area, “QiaQia” proposed the drying method of sunflower poles. It is recommended that the farmers hang the picked matured sunflower directly on the sunflower poles in the sun. Hanging in the high places can not only protect the matured sunflower from the moisture on the surface, but also eliminate the problem that the sheep of the farmer's family step on the melon seeds when they are drying on the ground or leaving the sheep dung balls. This method not only shorten the drying time of the sunflower dish, but also improve the hygiene level of the matured sunflower. At that time, the farmers followed suit.

By the end of 2017, the cooperation volume of “QiaQia” in Xinjiang, Gansu, Inner Mongolia and other raw material growing areas has reached 500,000 mu. During the peak period, 50,000 households have cooperated with QiaQia to provide 50% of high-quality raw materials for “QiaQia”.

 Weapons: Solving the warehousing and logistics problems of dried fruits

Using management and technology to race with time 

“QiaQia” has established 8 factories in the country, and the raw materials after harvest are stored on site and processed according to the production capacity of each plant. In the summer with high temperature, even if the storage time is short, all kinds of oil-rich dried fruits will be affected by high temperature in the ordinary storage and logistics process. This is a problem of confronting time and environment.

For logistics, “QiaQia” is solved through cold chain logistics.

For warehousing, “QiaQia” also achieved a major breakthrough. On January 18th, 2018, the “Key Technology and Industrialization of Dry Nut Storage and Processing” project won the second prize of the National Science and Technology Progress Award. This award demonstrates that after many years of exploration and research, “QiaQia” has found a set of weapons for the stable storage of raw materials. Before entering the factory, the task of maintaining the quality of high-quality raw materials will be completed .

On July 9th, 2018, Nuts Agriculture Co., Ltd. held a launch and signing ceremony. This company is a subsidiary established by Huatai Group and QiaQia Foods co.,LTD, and committed to the development of nut agriculture. Under the heavy quality control line, it will further consolidate the quality, safety, stability and freshness, and create an indestructible quality defense front for “QiaQia”.

The 8^th International Macadamia Symposium has opened a registration channel for participants from all over the world. Click the picture below to enter the official website of the conference (www.ims2018.net) for more details.