Introduction: What kind of methods did the Three Squirrels, which were founded in 2012, use to make the little squirrels form an organized and powerful squirrel army?

In 2017, the double11, the sales of Three Squirrels reached 522 million Yuan. The whole company was busy and organized orderly. The head of the customer service department held skewers to ask “little squirrels” having a meal first, but the “little squirrels” customer service still did not stop the rhythm of typing on the keyboard.

By 6 pm, the logistics department has issued 4.75 million single parcels. Compared with the previous year, the capacity of each shipping line has increased to 180.

In the tense and actively atmosphere, the company won the first title in the industry.

What method did the three squirrels, which were established in 2012, use to make “the squirrels” form an organized and powerful squirrel army?

1. Turning the unspoken rules into clear rules and leaving the work without a shady

“11 Rules of Squirrels” clearly regulates the relationship between the company's supervisors and the subordinates, leaving no room for intrigue in the workplace, and makes everyone spending more energy on improving performance. In the squirrel's family rules, leaders should take more responsibility and obligation and work harder than employees. subordinates must respect the superior and obey the instructions of the higher level. It is not allowed to refuse or oppose it in person. Afterward, it can be reported to the higher level. Awards or punishments implemented is based on the truth of factors. The Three Squirrels also does not allow unnecessary dinning between supervisors and subordinates. These regulations make the working environment more simple and transparent.

2.Making the corporate culture simple and detailed

In 2015, the Three Squirrels issued the “11545 Cultural Action Plan”, which became a “commitment letter” between company and employees. This action brings company and employees together to create more values and benefits. The ultimate goal is to create a win-win environment between company and employees.

3.Establishing a marching goal: let the world's masters cheer up

In the three squirrels, the customers are our masters. The small squirrel customer service participated in the brand building through high-quality service, and after-sales service to create user experience. In order to make the masters happy, the three squirrels spent a lot of ideas on the tasting and packaging of the products. The three squirrels built a data center to monitor the taste of the products in real time. When masters are not satisfied with a certain proportion, the product will be adjusted.

4.Little squirrels cheers before masters feel happy

To motivate the potential of employees, we must first let employees feel the goodwill of the company. In terms of employee service, the three squirrels can be said to spare no effort. The interior facilities of the three squirrel office buildings include game hall, massage room, gym, breastfeeding room... As long as the work contents are finished, these facilities are free to use.

5. Welfares that let little squirrels rely on them.

The Three Squirrels have 18 benefits that protect them from all possible problems in their lives. CEOs and Parents Fund are used to help squirrels and their relatives to get through difficulties.

6.Using inspection to enhance executive power.

In opinion of the three squirrels, the awareness of BOSS in each department must be higher than employees. Therefore, the BOSS should be able to see and discover where the staffs don’t perform well. The inspection of the three squirrels is not just a process but a real development for the company in order to establish a fair and equitable environment.

7.Nickname creating a sense of belonging

One of the most commendable points of the three squirrels is that each employee must take the nickname of a mouse XX after he or she was hired. This way not only allows employees to have a clear positioning of their work personality, but also increases sense of belonging. And each name is unique, even if the employee leaves the job. The new employee can no longer use the previous name, because the door are always open to the former employees. 

As a well-known leisure snack enterprise in China, the three squirrels have many management styles and details with unique characteristics. This article lists only a few of the details. On October 17, 2018, three squirrel directors will participate in the 8th International Macadamia symposium in Lincang, Yunnan. More interesting stories will be shared at the conference.