Living in 2018, if you are still unfamiliar with the word vegetable protein drink, then you a In the past five years, vegetable protein beverages have been the fastest growing sub-sector in the global beverage industry. Statistics show that the total sales of Chinese vegetable protein beverage market exceeds 100 billion, and it is expected to reach 160 billion by 2019. On the other hand, per capita consumption, the annual per capita consumption of Chinese milk and vegetable protein beverages is only 7.12 US dollars (about 46 Yuan), comparing this figure of 89 dollars in the United States, which shows that the Chinese vegetable protein beverage market having huge potentials.

This report is encouraging but with a bit of worry. The huge protein beverage market is brewing unlimited business opportunities, but it also reveals indistinguishable and uneven quality in domestic vegetable protein beverage market. On the one hand, it is the growing market demand for vegetable protein beverages, on the other hand, product development is not matching market trends.

MoJang of Yunnan Agriculture co. is standing on this important historical node of the development of vegetable protein beverage to create new industries with science and technology, around Yuxi City to expand and strengthen the walnut products ideas, gradually develop a series of related products such as plant yogurt, walnut powder, walnut oil, walnut dried fruit, and coarse grain walnut, etc. Company consistently extends the field of materials, the economic efficiency of intensive development.

Matching regional development

Yunnan, Xinjiang and Sichuan rank among the top three in planting area and output value of walnut. Professional organizations predict that the walnut milk beverage industry will reach 50 billion in the future from 2017 to 2019. As an important part of the 13th Five-Year Plan for Agricultural Development in Yuxi City, Yunnan MoJang Agricultural Co., Ltd. has a positive strategic significance for the integration of walnut industry and the promotion of industrial value

According to the current designed capacity, the annual 3,000 tons of walnut kernels required by the enterprise will be converted into walnut dried fruit by about 7,000 tons. Based on the current average yield per arc, it needs 230,000- 250,000 arcs of fruit-bearing area to support the walnut industry in the region. The construction of specialized production bases will strongly support rural surplus labor force, meanwhile serve the province's poverty alleviation strategy. At the same time, the company realized the output value of 600 million Yuan and successfully fulfill social responsibility.

Sticking with scientific innovations

There are many plant proteins coming into the market. Some of the new products  compete more market share with less innovation. Can the mainstream trend of organic, non GM, sugar-free and raw material mix make the product stand out? MoJang finds the answer from the market and puts it into action, which seek the cutting-edge technologies from the first-class colleges and universities’ experts of agriculture and forestry in the whole province and even the whole country.

In recent years, the deep cooperation between MoJang of Yunnan Agriculture co, Ltd and Yunnan Food Research Institute, Kunming University of Science &Technology, and Tianjin University of Science &Technology not only provides a solid technical supports for enterprise product research and development, but also continuously attracts talented young people for the sustainable development of enterprises.

In September 2017, Academician Chen Fener of the Chinese Academy of Engineering agreed to establish an academician workstation with MoJang of Yunnan Agriculture co, Ltd. In December, MoJang of Yunnan Agriculture co, Ltd and Huada Gene reached a framework cooperation agreement. Huada Gene is the world's largest gene research institution in terms of “production, study and research”. The innovative development model leads the development of genomics. It has a world-leading high-throughput gene sequencing and information analysis platform to accurately identify the nutritional health needs of different populations. It is committed to organically integrating with modern nutrition and developing different populations. Personalized precision nutrition products.

For a long time, MoJang of Yunnan Agriculture co, Ltd has focused on building a high-level innovation and entrepreneurship platform, exploring a new model of combining production, education and research, and a long-term mechanism for corporate development strategy, which has finally achieved remarkable results.