In September, there are still 30 days from the official date of the International Macadamia Symposium.

“Do you know why the 8th International Macadamia Symposium will be held on October 17th? Because it is International Poverty Day!” Chen Yuxiu, Chairman of Yunnan Macadamias, said in communicating the details of the symposium.

Yunnan macadamia industry has undergone 30 years of development, it has become a “poverty tree” to help farmers in minority borderland of Yunnan to get rid of poverty and get rich. In 2017, only the output value of macadamia nuts in Lincang reached 600 million yuan, which led more than 50,000 poor households of establishing card for archives and 150,000 people to get rid of poverty.

Behind the prosperity of macadamias, famers are inseparable from the support of macadamia enterprises and the market. Chen Yuxiu, chairman of Yunnan Macadamias, said:” Only by insisting on “four consciences” to run a business can we lay a solid foundation for the Yunnan macadamia industry.”

Have a conscience to farmers: use technology to be responsible for farmers

For a long time, the impressions of Yunnnan Macadamias by farmers in Yunnan macadamia-growing areas have remained on the concept of “selling seedlings”. In the eyes of farmers, Yunnnan Macadamias is not like a company that grows, processes and sells macadamias. It is only busy with one thing all day: promoting macadamia seedlings to farmers.

The reason for this is that because there are many varieties of macadamia nuts, growers can only achieve high yields by planting varieties suitable for planting in high-altitude mountainous areas in Yunnan. Once the wrong seedlings are selected, the hard work of the farmers in the next few years may be lost. Some seedlings will not bear macadamias when they grow up, and some seedlings will have a very low probability of survival.

The staff of Yunnan Macadamias told reporters that the success of a seedling cultivation requires a great investment of time and economic costs - The root system should be cultivated in a state that is sufficiently developed to survive; it must be brought with enough nutrient substrate; it must be grafted to reach the standard of high-yield planting. Such seedlings can sell for as much as 70 yuan per tree overseas, but in the mountainous areas of Yunnan, In order to encourage farmers to get rid of poverty by planting macadamias, Yunnan Macadamias subsidizes farmers, each of seedling costs only a few yuan.

Not only that, after seedlings are purchased for farmers, Yunnan Macadamias will provide farmers with continuous training in plant protection and management techniques to help farmers solve problems in the actual production process, and will also sign acquisition agreements with farmers.

Nowadays, the farmers who buy seedlings in Yunnan Macadamias are endless every year. Sometimes the seedlings are out of stock. Farmers know that they buy more than one species, and there is also the guarantee of Yunnan Macadamias: to ensure that all seedlings can bear fruit, to ensure that technicians provide stable and mature management and maintenance techniques, and to ensure the acquisition of mature fruits.

Have a conscience to consumers: use quality to be responsible for consumers

According to a market survey data, the annual demand for macadamia (nuts) is 500,000 tons per year, but the annual global supply (nuts) is only 50,000 tons. Under the huge market demand, continuous improvement of product quality has become a core strategy in the development of Yunnan Macadamias' 15 years.

Up to now, Yunnan Macadamias has passed the ISO9001:2008 quality management system; ISO22000:2005 food safety management system certification; the company's processing, sales and products have passed the "organic products" certification; It also realized the back-traceability management of the first industry in the country from raw material cultivation to processing and sales.

In addition, Yunnan Macadamias also won the honor of “Quality Product Gold Award” from Kunming International Agriculture Expo. “The 8th National Food Expo Gold Award”, “China International Forestry Industry Expo Gold Award”, “China International Forest Products Expo Gold Award”, The nuts products have also won the title of “Yunnan Famous Brand” and “Yunnan Famous Brand Agricultural Products”.

The sound production management mechanism and stable product quality have won the praise of many well-known domestic enterprises. Three Squirrels, Qiaqia Food and other well-known snack enterprises have incorporated Yunnan Macadamias into their own raw material supplier system.

Have a conscience for the industry: use the rules for the development of the industry

In the process of connecting upstream and downstream, Yunnan Macadamias discovered several problems in the development of the industry: Yunnan macadamia nuts industry mostly completes the cultivation and acquisition of raw materials in the form of “enterprise + farmer”. Although there are many farmers involved, the scale is small, the output is low, the management is not standard, and the quality of the macadamia produced is uneven. At the same time, in the raw material acquisition environment, the entire market lacks organization and management, and there are often raising the price, green harvesting, etc. that disrupt the market.

If the industry continues to develop "small and scattered", it will not only affect the quality of Yunnan macadamias, but also the lack of outward expansion of the Macadamia industry in Yunnan. As a leading enterprise in the macadamia industry, Yunnan Macadamias actively provoked the burden of regulating the industry. To unify the quality of domestic macadamia and standardize the cultivation of macadamia trees, the “Macadamia-Nuts” national forestry industry standard compiled by Yunnan Macadamias was approved by the Ministry of Forestry and officially promulgated in July 2011.

Yunnan Macadamia led the establishment of the Yunnan Nut Industry Association to attract the participation of large-scale enterprises, farmers and academic institutions in the industry. On the one hand, the enterprises organized the farmers to provide technical support and standardization of planting standards. On the other hand, through the power of associations, we will curb the bad behaviors such as premium and green harvesting in a certain process, maximize the interests of macadamia companies and farmers.

At the same time, under the efforts of Yunnan Macadamias, the 8th International Macadamia Symposium was held in Lincang. The macadamia industry in Yunnan has since embarked on the international stage and gained more attention and opportunities to communicate with international counterparts.

Have a conscience for the environment: responsible for the environment with green water and green mountains

Green mountains are better than silver ones. Today, in Lincang, Dehong, Pu'er, Xishuangbanna and other places in Yunnan, the macadamia trees, which are evergreen trees, are full of mountains. The hills in Yunnan are green all year round. Even in 1999, when Yunnan suffered a severe frost disaster, the macadamia trees were still green when the trees such as longan and lychee were frozen to death.

It is understood that many macadamias were planted under the policy of returning farmland to forests in the 1990s. They not only produce rich economic benefits, but also effectively maintain water and soil, and prevent disasters such as mudslides and soil erosion.

“The macadamia industry has achieved a double harvest of social and economic benefits in the true sense,” said the staff at the Lincang Macadamia Office.

On October 17, the 8th International Macadamia Symposium will be held soon, and the Yunnan Macadamia Industry will be displayed in an all-round way. Among them, we see the huge energy of a company, and we also see the corporate responsibility of Yunnan Macadamias' "four consciences." This responsibility brings about a win-win situation between enterprises and farmers, enterprises and consumers, enterprises and industries, and enterprises and the environment.