Macadamia Marketing International：Demand for macadamia and opportunities for market development

On October 17, the 8th International Macadamia Symposium was held in Lincang, Yunnan. During the conference, MMI, as a global macadamia marketing giant, spoke on behalf of the company's macadamia marketing approach.

The statement pointed out that in order to do well in the macadamia market, these requirements must be met: to maintain high quality of products, high standards of macadamia in the process of planting, unique selling points and information channels, to understand customers and the measurement retiaries of success.

As mentioned in the speech, the company has some fruitful practices in the marketing of macadamia in their country. They increase the added value of macadamia to make consumers willing to spend on macadamia. Consumers hope that the value of macadamia products can be higher, which proves the superior status of macadamia products.

The company also held a series of highlight events. They used the "Macadamia" as the exclusive name for koala baby at the Australian Zoo, a move that attracted more than 10 million people on TV and online platforms in Australia alone; the method of making macadamia and almond biscuits was released on Facebook，many netizens participated in and actively posted messages and this topic has generated great appeal. The company became a long-term sponsor of the food festival held in a macadamia growing area. In addition to live shows, new products were also exposed in the media. a very successful INS netizen has been held by this company in the past two years. In the 2017 food festival, the number of followers exceeded 1 million.

According to the data, from 2014 to 2018, the import of macadamia in the United States is bullish, and the demand for macadamia in the US market is growing. MMI will expand Australia's exports of macadamia to the United States in a more effective way.

Macadamia Marketing International (MMI) Background: MMI was established in 2011 as the Macadamia Processing Company (MPC) acquired a 50% stake in Pacific Golden Macadamia (PGM), and the two companies formed a partnership to become the Australian Macadamia marketing giant, which had a turnover of $146 million in 2015 and 2016. At present, Macadamia Marketing International Group has become the world's leading whole industry chain company integrating Australian processing and marketing.