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探索活动营销新玩法——MarketUP大咖课堂开启~~

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活动分享
探索活动营销新玩法——MarketUP大咖课堂开启~~

使用微信扫一扫进入小程序分享活动

时间与地址
活动筹备中
售票推广中
活动结束
票价
0
分享到
活动详情

微信图片_20210107155938.png


(扫描上方二维码,报名参与大咖讲堂)


MarketUP 大咖讲堂汇集多名深耕营销领域、拥有实操经验的营销大咖,旨在为市场、营销、运营、公关等人员,提供行业知识,大咖课程分享等。


目前大咖讲堂作为社群福利,只在百格活动社群中进行现场分享。想要参与的伙伴们请扫码上方二维码参与。


微信图片_20210107160059.png


新入群用户,将可以免费获取价值99元《活动营销实战指南》一份。



在瞬息万变的市场中:

若要营销活动处于良性的发展阶段,应当采取哪些措施?


决策层和执行层如何互助,达成最终营销目的?



01
「大咖讲堂」开始啦!
针对以上问题,我们邀请了多位营销领域大咖,开设大咖讲堂,拆解活动营销实战指南核心知识,为每一位市场人带来一场营销学习盛宴。


长图—1.png

长图—2.png




02

大咖讲堂内容分享揭秘



内容营销.png


在这个“内容为王”的时代,所有的企业都在加大马力,力求通过内容进行传播,从而达到获客的最终目的。但是,很多企业却陷入到以下的困境之中。

探索活动营销新玩法——MarketUP大咖课堂开启~~

困境一:搭建专门的内容团队,效果总是不佳?

很多企业在进行内容营销的时候,始终没有找到内容营销的着力点在哪?



困境二:用户反馈低,内容无法拉动销售?

内容中植入产品软广、页面中加入CTA,获取的潜在销售线索却总是寥寥无几?



困境三:如何触达目标用户?让内容发挥出其应有的作用?

免费渠道分发触达率较低,付费渠道投资回报率低


困境四:如何通过内容与用户保持长期互动?


建立兴趣.png




活动营销实战指南中我们探讨了在营销中,如何通过内容与用户建立深度联系,吸引目标群体。


内容营销真正的核心点在于“有共鸣、有价值能激发起用户分享


不是所有营销属性的内容都可以称为“内容营销”


3.png



当下的内容营销已经到了如火如荼的阶段,图文、短视频、白皮书、软文、线上直播等填满了用户的生活。


4.png


然而,漫漫内容营销之路并非一帆风顺。


如何让内容发力,突破种种营销困境?


与大咖彭罕妮一起对话

↓↓↓

“如何打造B2B营销的内容力?”


彭罕妮12-23@2x.png




6.png



市场活动是企业发展的命脉,品牌传播、产品发布、获取潜客、企业深度交流都离不开线下活动的支撑。


每一场活动的完美召开,牵动了整个市场部的心


上到决策层,制定活动策略和活动主要导向,确保最终活动效果。


下到执行层,核实好每一项活动流程和相关物料,确保活动能够正常举行。

                       

在整场活动的开始,如何制定营销策略就显得格外重要!


7.png



在「活动营销实战指南」中,我们详细地向决策者阐述了活动营销底层逻辑。


什么是营销策略?

  • 如何制定营销策略?

  •  营销策略七步走?


当然理论知识看似很容易接受和吸收,但在实际操作中,活动营销的效果总是差强人意。


结合大多数企业遇到的问题,我们请来了两位大咖,用活动实战案例向我们展示怎么做市场活动?


与大咖林良旭一起对话

↓↓↓

“企业盈利的底层逻辑”


林良旭-12.30@2x.png




与大咖彭罕妮一起对话

↓↓↓

“让人又爱又痛的市场活动”


彭罕妮12-23@2x.png





8.png



塑造品牌似乎是一种司空见惯的事情,企业的战略规划中都离不开品牌的塑造。


从经济学的角度分析,我们现在正身处一个“供大于求”的时代。在“供大于求”的前提下,用户可以挑肥拣瘦,在整个市场上寻求自己满意的商品。而作为卖家(企业)都希望自己的东西能够售卖出去,所以企业之间的竞争也就越来越激烈。


这些年来,中国各个行业都得到了快速发展,但是每个行业都变得越来越拥挤,行业集中度不高,企业数量很多,在这种供大于求、需求趋于饱和的条件下,使得每个企业的增长变得缓慢。尤其在疫情的影响下,很多中小企业都倒下了。


对于企业而言,提升自身产品的差异化和竞争力尤其重要。


而品牌则为企业赋能,可以加强整个产品在消费者心目中的影响力,同时也能够弱化消费者对价格的敏感度。


越来越多的企业通过营销活动开始打造自身的品牌之路。那么品牌如何塑造?品牌对于企业而言,又有哪些额外的效用?


与大咖李倩一起对话

↓↓↓

“现在进入B2B品牌红利期”


李倩-1。13@2x.png



与大咖林良旭一起对话

↓↓↓

“品牌如何打造?”


林良旭-1.20@2x.png



与大咖李怡一起对话

↓↓↓

“衡量品牌传播最完美的KPI是什么?”


李怡-1.27@2x.png




03
如何参与大咖讲堂?
探索活动营销新玩法——MarketUP大咖课堂开启~~

10.png

1、长按识别上方二维码,参与大咖讲堂

2、以上所有的大咖分享将在

「市场总监进阶群」

「百格活动总监群1」

「百格活动总监群2」

「百格活动总监群3」

「百格活动总监群4」

共5个社群中通过图文的方式展示。

(注:若您在上述五个社群中任意一个社群,则无需要重复报名,即可获取所有大咖学习内容。)


04

总监社群专享福利


1、大咖讲堂所有课程,免费参与


11.png


2、免费领取《市场营销实战大礼包》

内含:百格活动精心整理的十大营销策略、十大经典营销案例合集、200本市场人必看行业报告等


12.png


3、福利抽奖,免费参与「百格活动七大营销体系」千元福利抽奖


4、免费为群成员发布商业资讯

每天将会整理最新行业信息、商业资讯,群成员将会第一时间获取。


5、免费为群成员提供相关方案

群成员可根据自身需求在群内寻求相关方案


6、免费为群成员发布合作信息

将每周定期收集群内相关资源合作信息,并加以整合,进行公示。促进群成员之间的资源置换、线索获取等相关合作。

大咖讲堂活动
《活动营销实战指南》抽奖活动
11月24日
FreeMarker template error (HTML_DEBUG mode; use RETHROW in production!)

?substring(...) argument #2 had invalid value: The index must be at least 0, but was -1.

----
FTL stack trace ("~" means nesting-related):
	- Failed at: ${event.address.city.name?substring(0...  [in template "siteModule/event/samePeriodEvents.ftl" at line 50, column 65]
----

Java stack trace (for programmers):
----
freemarker.core._TemplateModelException: [... Exception message was already printed; see it above ...]
	at freemarker.core.MessageUtil.newMethodArgInvalidValueException(MessageUtil.java:266)
	at freemarker.core.BuiltInsForStringsBasic$substringBI$1.newIndexLessThan0Exception(BuiltInsForStringsBasic.java:607)
	at freemarker.core.BuiltInsForStringsBasic$substringBI$1.exec(BuiltInsForStringsBasic.java:579)
	at freemarker.core.MethodCall._eval(MethodCall.java:62)
	at freemarker.core.Expression.eval(Expression.java:78)
	at freemarker.core.Expression.evalAndCoerceToString(Expression.java:82)
	at freemarker.core.DollarVariable.accept(DollarVariable.java:41)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.IfBlock.accept(IfBlock.java:48)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.IfBlock.accept(IfBlock.java:48)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.IteratorBlock$IterationContext.executeNestedBlockInner(IteratorBlock.java:268)
	at freemarker.core.IteratorBlock$IterationContext.executeNestedBlock(IteratorBlock.java:220)
	at freemarker.core.IteratorBlock$IterationContext.accept(IteratorBlock.java:194)
	at freemarker.core.Environment.visitIteratorBlock(Environment.java:572)
	at freemarker.core.IteratorBlock.acceptWithResult(IteratorBlock.java:78)
	at freemarker.core.IteratorBlock.accept(IteratorBlock.java:64)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.IfBlock.accept(IfBlock.java:48)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.ConditionalBlock.accept(ConditionalBlock.java:48)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visitByHiddingParent(Environment.java:345)
	at freemarker.core.IfBlock.accept(IfBlock.java:48)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.MixedContent.accept(MixedContent.java:54)
	at freemarker.core.Environment.visit(Environment.java:324)
	at freemarker.core.Environment.process(Environment.java:302)
	at freemarker.template.Template.process(Template.java:325)
	at org.springframework.ui.freemarker.FreeMarkerTemplateUtils.processTemplateIntoString(FreeMarkerTemplateUtils.java:50)
	at com.bagevent.service.base.FreemarkerService.renderResourceContentAddMacro(FreemarkerService.java:108)
	at com.bagevent.service.website.site.AbstractSiteService.renderCommonModuleContent(AbstractSiteService.java:487)
	at com.bagevent.service.website.site.AbstractSiteService.getModulesContent(AbstractSiteService.java:800)
	at com.bagevent.service.website.site.AbstractSiteService.generateModuleContentMap(AbstractSiteService.java:729)
	at com.bagevent.service.website.site.AbstractSiteService.renderPageContent(AbstractSiteService.java:316)
	at com.bagevent.service.website.WebsiteService.renderPageContent(WebsiteService.java:72)
	at com.bagevent.service.website.WebsiteService$$FastClassBySpringCGLIB$$b9a84d35.invoke(<generated>)
	at org.springframework.cglib.proxy.MethodProxy.invoke(MethodProxy.java:204)
	at org.springframework.aop.framework.CglibAopProxy$DynamicAdvisedInterceptor.intercept(CglibAopProxy.java:668)
	at com.bagevent.service.website.WebsiteService$$EnhancerBySpringCGLIB$$51ede2a7.renderPageContent(<generated>)
	at com.bagevent.controller.website.WebsiteController.showWebSite(WebsiteController.java:159)
	at com.bagevent.controller.website.WebsiteController.showWebSiteByPrefix(WebsiteController.java:485)
	at sun.reflect.GeneratedMethodAccessor404.invoke(Unknown Source)
	at sun.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.lang.reflect.Method.invoke(Method.java:498)
	at org.springframework.web.method.support.InvocableHandlerMethod.doInvoke(InvocableHandlerMethod.java:205)
	at org.springframework.web.method.support.InvocableHandlerMethod.invokeForRequest(InvocableHandlerMethod.java:133)
	at org.springframework.web.servlet.mvc.method.annotation.ServletInvocableHandlerMethod.invokeAndHandle(ServletInvocableHandlerMethod.java:97)
	at org.springframework.web.servlet.mvc.method.annotation.RequestMappingHandlerAdapter.invokeHandlerMethod(RequestMappingHandlerAdapter.java:854)
	at org.springframework.web.servlet.mvc.method.annotation.RequestMappingHandlerAdapter.handleInternal(RequestMappingHandlerAdapter.java:765)
	at org.springframework.web.servlet.mvc.method.AbstractHandlerMethodAdapter.handle(AbstractHandlerMethodAdapter.java:85)
	at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:967)
	at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:901)
	at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970)
	at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:622)
	at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:729)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:291)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:721)
	at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:466)
	at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:391)
	at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:318)
	at org.tuckey.web.filters.urlrewrite.NormalRewrittenUrl.doRewrite(NormalRewrittenUrl.java:213)
	at org.tuckey.web.filters.urlrewrite.RuleChain.handleRewrite(RuleChain.java:171)
	at org.tuckey.web.filters.urlrewrite.RuleChain.doRules(RuleChain.java:145)
	at org.tuckey.web.filters.urlrewrite.UrlRewriter.processRequest(UrlRewriter.java:92)
	at org.tuckey.web.filters.urlrewrite.UrlRewriteFilter.doFilter(UrlRewriteFilter.java:381)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.sitemesh.webapp.contentfilter.ContentBufferingFilter.bufferAndPostProcess(ContentBufferingFilter.java:169)
	at org.sitemesh.webapp.contentfilter.ContentBufferingFilter.doFilter(ContentBufferingFilter.java:126)
	at org.sitemesh.webapp.SiteMeshFilter.doFilter(SiteMeshFilter.java:120)
	at com.bagevent.filter.SiteMeshFilter.doFilter(SiteMeshFilter.java:111)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.AuthPreProcessFilter.doFilterInternal(AuthPreProcessFilter.java:78)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.AuthApiCallCountFilter.doFilterInternal(AuthApiCallCountFilter.java:59)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.LoginFilter.doFilterInternal(LoginFilter.java:264)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.ClickSurvivalInformationUrlFilter.doFilterInternal(ClickSurvivalInformationUrlFilter.java:112)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.AutoLoginFilter.doFilterInternal(AutoLoginFilter.java:67)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.RequestStatisticsFilter.doFilterInternal(RequestStatisticsFilter.java:56)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.apache.shiro.web.servlet.ProxiedFilterChain.doFilter(ProxiedFilterChain.java:61)
	at org.apache.shiro.web.servlet.AdviceFilter.executeChain(AdviceFilter.java:108)
	at org.apache.shiro.web.servlet.AdviceFilter.doFilterInternal(AdviceFilter.java:137)
	at org.apache.shiro.web.servlet.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:125)
	at org.apache.shiro.web.servlet.ProxiedFilterChain.doFilter(ProxiedFilterChain.java:66)
	at org.apache.shiro.web.servlet.AbstractShiroFilter.executeChain(AbstractShiroFilter.java:450)
	at org.apache.shiro.web.servlet.AbstractShiroFilter$1.call(AbstractShiroFilter.java:365)
	at org.apache.shiro.subject.support.SubjectCallable.doCall(SubjectCallable.java:90)
	at org.apache.shiro.subject.support.SubjectCallable.call(SubjectCallable.java:83)
	at org.apache.shiro.subject.support.DelegatingSubject.execute(DelegatingSubject.java:387)
	at org.apache.shiro.web.servlet.AbstractShiroFilter.doFilterInternal(AbstractShiroFilter.java:362)
	at org.apache.shiro.web.servlet.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:125)
	at org.springframework.web.filter.DelegatingFilterProxy.invokeDelegate(DelegatingFilterProxy.java:347)
	at org.springframework.web.filter.DelegatingFilterProxy.doFilter(DelegatingFilterProxy.java:263)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.springframework.session.web.http.SessionRepositoryFilter.doFilterInternal(SessionRepositoryFilter.java:167)
	at org.springframework.session.web.http.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:80)
	at org.springframework.web.filter.DelegatingFilterProxy.invokeDelegate(DelegatingFilterProxy.java:347)
	at org.springframework.web.filter.DelegatingFilterProxy.doFilter(DelegatingFilterProxy.java:263)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.CrossSiteScriptFilter.doFilterInternal(CrossSiteScriptFilter.java:20)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:197)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.springframework.orm.hibernate4.support.OpenSessionInViewFilter.doFilterInternal(OpenSessionInViewFilter.java:151)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at com.bagevent.filter.IPBlockFilter.doFilterInternal(IPBlockFilter.java:96)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:239)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
	at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:219)
	at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:106)
	at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:502)
	at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:142)
	at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:79)
	at org.apache.catalina.valves.RemoteIpValve.invoke(RemoteIpValve.java:676)
	at org.apache.catalina.valves.AbstractAccessLogValve.invoke(AbstractAccessLogValve.java:616)
	at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:88)
	at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:518)
	at org.apache.coyote.http11.AbstractHttp11Processor.process(AbstractHttp11Processor.java:1091)
	at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:673)
	at org.apache.tomcat.util.net.JIoEndpoint$SocketProcessor.run(JIoEndpoint.java:277)
	at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1142)
	at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:617)
	at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
	at java.lang.Thread.run(Thread.java:745)

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