Björn Conrad has almost two decades of China experience. He is a recognized expert on China’s economic, industrial and technology policy as well as its digital transformation. Prior to starting Sinolytics, he was the Vice President of one of the biggest China think tanks in Europe. Before, he worked as China Specialist at the World Bank/GEF in Washington D.C. and UN FAO in Rome, designing and managing projects in almost all provinces of the PRC. Earlier, he gained consulting experience with the Boston Consulting Group. He holds a Masters degree in Sinology, Economics and Politics from Trier and Peking University as well as a Master of Public Policy from the Harvard Kennedy School.

Jingwen Tong has extensive on-the-ground project experiences in China, facilitating communication between European MNCs headquarters and their China offices. She has helped MNCs plan for China’s emerging regulatory systems from both compliance and strategic perspectives. She has also helped European public sector clients turn their Chinese partnerships into concrete plans and cooperation areas. Jingwen holds a Master of Public Policy from University of Oxford and a B.A. in English and International Studies from Beijing Foreign Studies University.

Luisa Kinzius is responsible for Sinolytics projects that help clients to revise and adjust their strategic positioning in China in an increasingly dynamic business and policy environment. She draws business implications from her research expertise in China's economic policy, financial market reform and the regulatory environment for foreign investment. Through extensive projects with leading European MNCs, Luisa gained an excellent understanding how foreign companies can successfully navigate through the policy-driven Chinese market. She holds a M.Sc. and B.Sc in Economics from LMU Munich and University of Mannheim respectively. She is fluent in Chinese after spending several years living, studying and working in China.