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[Aug 10 | Online] [Members Only] GCC Roundtable:
Rethinking the Future of B2B Marketing
(Limited Capacity - First Come, First Serve)
Global shifts in economic and geopolitical structures, paired with COVID-19 resurgences, are putting companies’ marketing strategies to the test. Many German companies have their unique global sales and marketing strategies for their specific industries. They use marketing tools to build up their image and drive business growth, not only in B2C marketing, but also in B2B. In this rapidly changing market, B2B marketers need to take a step back, critically inspect their marketing plans for the following years, and understand how to leverage the newest marketing tactics to stay relevant and provide marketing solutions timely to drive the business of the company.
Our marketing roundtable is an event designed to give B2B marketing executives and business leaders the opportunity to meet and discuss the latest trends and strategies with like-minded professionals. In our upcoming session, the following topics will be discussed:
What B2B marketing strategies should look like in challenging environments
What new approaches in B2B marketing – e.g., in marketing channels and tools, customer engagement, etc. - should be considered?
Challenges and opportunities in B2B marketing in the Chinese market
Who to join:
VP/Senior Director/Director/Manager of Marketing/Marcom from member companies
Venue: Teams Meeting
Language: English
Registration Deadline: 10:00 AM, Aug 9
Price: Free Admission
Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance.
This event will be held on Teams. A meeting link will be provided via email around 5:00 PM, Aug 9. Please check your junk email or contact us if you don't receive it by then.
Registration & payment will close at 10:00 AM, Aug 9.
This event is fully booked. If you have any questions about the event, please feel free to contact keeno.han@china.ahk.de
©2022 German Chamber of Commerce in China (GCC) / German Industry and Commerce (Taicang) Co., Ltd. (GIC) and its branches / three Delegations of German Industry and Commerce (Delegation). No part of this event and/or content and/or publication and/or video may be reproduced without prior permission. For further questions, please refer to the provided contact persons.
While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products, and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers and/or contributors are solely responsible for the content thereof. Views expressed do not necessarily represent those of the German Chamber of Commerce in China and/or the Delegation of German Industry and Commerce in Beijing and/or the Delegation of German Industry and Commerce in Shanghai and/or the Delegation of German Industry and Commerce in Guangzhou and/or the German Industry and Commerce (Taicang) Co., Ltd. and its branches in China, and these entities will not be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the event and/or content.
This information includes links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). In case of event registration, your personal data will be collected, processed, and used solely in compliance with the applicable data protection regulations.
All our events follow Chatham House Rules. The posting of presentation materials is at the speakers' and/or contributors’ discretion. We reserve the right to use any photograph/video taken at any of our events.
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