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[Aug 3 | Shanghai] GCC Knowledge Hub: B2B Sales & Marketing:
Strategies, Organizational Readiness, and Digitalization at China’s Dynamic Market
When: 1:30 PM – 5:00 PM, Aug 3, 2023
Location: Conrad Hotel, Meeting Room 6, 9F, 789 East Nanjing Road, Shanghai
上海市南京东路789号，康莱德酒店 9层， 会议室6
Language: English
With the rapid evolution of China’s business environment, navigating and winning the market have not been easy. It is very crucial to monitor the market trends and provide respective solutions timely to navigate this environment successfully.
Many companies must discover the untapped opportunities, develop a sustainable and flexible strategy, and play the long game to build up their image and drive business. There are still approaches, pain points and opportunities in common in B2B sales and marketing in both strategic and operative ways, along with the rapid development and changes in the Chinese market.
During this event, the experts will provide an overview on the key issues and share their insights with you regarding the following topics:
How to remain resilient and innovative in the face of unknown market opportunities and effectively navigate unpredictable business waves?
How to integrate marketers and sales to deliver unified service to clients?
With widespread budget cuts in the market, how to prove and improve marketing effectiveness?
How to enable your channels to bring more sales growth?
How to grab the wave of AIGC and empower your marketing activities?
Agenda:
1:30 PM – 2:00 PM Registration
2:00 PM – 2:05 PM Welcome Remarks by German Chamber of Commerce - Shanghai
2:05 PM – 2:50 PM Session 1: Navigating the waves of market uncertainty: organizational and personal perspectives by Stephane Baillie-Gee
2:50 PM – 3:35 PM Session 2: Accelerating marketing penetration: unleashing the power of a clear Route-to-Market strategy to win by Harvey Jiang
3:35 PM – 3:50 PM Coffee break
3:50 PM – 4:35 PM Session 3: Build up a growth engine -- roadmap of marketing and sales digitalization and case studies by Gary Jia
4:35 PM – 5:00 PM Q&A
**Please note that
* Please complete registration and payment online in advance.
* No-shows who fail to cancel 24 hours before the event will be charged with the full price.
* Registration & payment will close at 12:00, Aug 1.
* If you have any questions regarding registration, please feel free to contact chamber-east-events@china.ahk.de.
©2023 German Chamber of Commerce in China (GCC) / German Industry and Commerce (Taicang) Co., Ltd. (GIC) and its branches / three Delegations of German Industry and Commerce (Delegation). No part of this event and/or content and/or publication and/or video may be reproduced without prior permission. For further questions, please refer to the provided contact persons.
While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products, and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers and/or contributors are solely responsible for the content thereof. Views expressed do not necessarily represent those of the German Chamber of Commerce in China and/or the Delegation of German Industry and Commerce in Beijing and/or the Delegation of German Industry and Commerce in Shanghai and/or the Delegation of German Industry and Commerce in Guangzhou and/or the German Industry and Commerce (Taicang) Co., Ltd. and its branches in China, and these entities will not be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the event and/or content.
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