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Campaign亚太 - 出海营销高峰会2023

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Campaign亚太 - 出海营销高峰会2023

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ABOUT THE EVENT

The year of 2023, without a doubt, has been a challenging year for advertisers and marketers in China but now glimmers of a massive comeback is in the horizon. Brands and industry practitioners are elevating activities and more live activations geared towards life improvement and fast-track to a next commercial boom domestically and globally.


Campaign China Summit 2023 is the premier international advertising and marketing event that brings Campaign Asia-Pacific's global media influence and insights to Chinese marketers envisioning international market expansion, and is the platform of choice to interact with the local peers in a live face-to-face setting. 


会议简介

Campaign亚太 - 出海营销高峰会是首屈一指的国际广告和营销盛会,藉 Campaign亚太 的全球媒体影响力和洞察,本次大会将是国内外同行进行现场面对面互动的首选平台。会议当天也将举行 Campaign 2023中国年度最佳广告代理商颁奖典礼以及 Campaign亚太 中国 A-List Awards 的颁奖典礼。Campaign亚太 团队很荣幸能够通过与国内及跨国品牌和行业头部广告代理商的紧密联系、以及广泛的媒体和广告合作伙伴,为中国营销同仁提供独一无二的行业洞见和不容错过的交流机会。


ABOUT CAMPAIGN ASIA-PACIFIC CHINA A-LIST AWARDS

Campaign Asia-Pacific will be publishing its Campaign Asia-Pacific China A-List Awards featuring China's most senior and influential brand marketers at Campaign China Summit. The list will be judged and curated by Campaign Asia-Pacific's network of Asia and China based industry heavyweights.  

SPEAKERS 演讲嘉宾
  • SHANGHAI GUIJIU CO., LTD. 上海贵酒股份有限公司Alan Yan 鄢克亚
    Alan Yan 鄢克亚
    CEO 总裁, SHANGHAI GUIJIU CO., LTD. 上海贵酒股份有限公司
    鄢克亚先生,中国籍,硕士研究生学历,现任上海贵酒股份有限公司(600696.SH)总裁。凭借多年跨国企业管理经验与专业素养,鄢克亚先生为上海贵酒的商业逻辑注入自己的独到见解,并用世界一流的消费品品牌运营理念高质量经营白酒,带领上海贵酒成为世界一流的融合经典与创新的综合性酒业集团。 鄢克亚先生还曾担任上市公司李宁(02331.HK)战略发展部总监、复星国际(00656.HK)战略发展部高级总监、万威国际(00167.HK)执行董事兼 CEO、三胞集团副总裁兼科技金融产业群董事长、宏图高科(600122.SH)董事长兼总裁等职务。
  • HP Inc. 惠普Alicia E 峨嵋
    Alicia E 峨嵋
    Global Marketing Insights Lead – Personal System 全球营销洞察负责人, HP Inc. 惠普
    If life is a metaphor, I’m interested in listening different people’s stories and beautifully metaphors. Being a taste maker, I’d like to create the beautiful senses via understanding people and imaginations, customer in terms of business context. Being an insights person, what I’m doing is integrating arts and science to evoke the awareness of values and the taste of life. E MEI (Alicia) received Master of Global Finance from Fordham University, MBA from Peking University, Mphil in History from National University of Singapore, B.A in Law and B.A in History from Peking University. 12 years of professional experience in marketing, insights and startup business founders. Chinese version Co-translator of book Mastering the Dynamics of Innovation by Professor James M. Utterback from MIT.
  • Mailman 邮人体育Ben Xiaozheng 贲啸铮
    Ben Xiaozheng 贲啸铮
    Business Director 业务总监, Mailman 邮人体育
  • EternityX Marketing Technology 力恒信息科技有限公司Charlene Ree 吕香凝
    Charlene Ree 吕香凝
    Founder and CEO 创始人及CEO, EternityX Marketing Technology 力恒信息科技有限公司
    Charlene Ree is the Founder & CEO of EternityX Marketing Technology Limited, and an established digital trailblazer and growth-centric serial Martech entrepreneur. Her strategic and execution acumen, coupled with two decades of digital marketing experience and a passion for Martech, has led to significant contributions to the industry. In 2022, Charlene’s leadership was recognized by Campaign Asia Pacific when she received the Women Leading Change Award – Entrepreneurship of the Year. Founded in 2018, EternityX serves as a bridge between China and the global market, empowering brands to build a true connection with their target audiences by understanding their true needs. This approach enhances long-term brand value and revenue. EternityX’s proprietary AI programmatic technology enables advanced targeting and precise ad placement, leveraging over 100 billion+ audience data such as demographics, spending power, behaviors, interests, and more. This allows brands to precisely reach their target audiences and generate actionable insights to optimize their marketing campaigns. Under Charlene's leadership, EternityX has expanded to nine offices worldwide, including Hong Kong, Guangzhou, Beijing, Shanghai, Singapore, Sydney, London, New York, and Dubai. EternityX has partnered with over 500+ well known international brands and agencies, including HSBC, P&G, L’Oreal, LVMH, Richemont Group, WPP, Publicis and Dentsu Group, etc.
  • AXA Tianping P&C Insurance Company 安盛天平财产保险有限公司Eva Huang  黄长青
    Eva Huang 黄长青
    Chief Marketing and Communications Officer 首席市场营销及公共事务官, AXA Tianping P&C Insurance Company 安盛天平财产保险有限公司
    Eva has over 20+ years cross industry cross continent marketing and communications experience. She drives brand development in world-leading companies like P&G, Coca-Cola, HSBC and AXA. She launched the first P&G oriental hair care brand, contributed in P&G global hair care strategy. She launched HSBC HNWI brand Jade, SME brand Fusion and Lion Credit Card. She also launched award winning AXA “Confident Family” brand holistic campaign, leading ESG development in AXA.
  • Trip.comFeng Han 冯晗
    Feng Han 冯晗
    Head of Marketing 营销总监, Trip.com
  • NetAppJesse Liu 刘志强
    Jesse Liu 刘志强
    Head of Marketing, APAC & Japan 亚太区市场总经理, NetApp
    刘志强(Jesse Liu) 先生现任 NetApp 公司亚太区市场总经理,主要负责制定公司亚太地区的市场营销战略,管理亚太区营销团队,通过与总部各职能部门紧密协作,治理并推动亚太区域的计划与执行,推动亚太区业务发展。在此之前,他曾担任 NetApp 公司大中华区、东南亚暨韩国市场营销总监。由他率领的团队负责为 NetApp 大中华地区(包括中国大陆、香港、台湾)、东南亚地区及韩国市场制定营销战略规划,负责媒体公共关系与分析师关系管理、品牌管理、渠道通路营销、市场推广等工作。
  • Uniplan China 优尼中国Jessica Xu​ 徐进
    Jessica Xu​ 徐进
    Director of Corporate Communication​ 企业传播总监, Uniplan China 优尼中国
    She has about 20 years of experience in communication across B2B & B2C industries, involved in all aspects of branding, PR, corporate communications, ESGIR and marketing. Prior to joining Uniplan, she worked for Prologis, the world leading logistics real estate company, SGS Switzerland based company, Walmart and advertising agency TBWA. She holds a Master's degree in Marketing and Management from Loughborough University, UK; and a Bachelor's degree from Beijing International Studies University.
  • TAGSIU Julu Road Flagship Store TAGSIU巨鹿路旗舰店Jimmy Hu 胡柳成
    Jimmy Hu 胡柳成
    Owner 主理人, TAGSIU Julu Road Flagship Store TAGSIU巨鹿路旗舰店
    Jimmy Hu is the owner of TAGSIU Julu road flagship store and the General Manager of Webpower China, a world-renowned MarTech company. Jimmy shares in TAGSIU mainly because it has been cultivating the overall solution of cross-border brand digital marketing for more than 10 years, customized a number of well-known web2 and web3 marketing strategies and landing service cases for international brands. Has for Huawei, Sony, Coty, Mytheresa, Estee Lauder Group and many other well-known brands at home and abroad, to provide digital marketing solutions in overseas areas and brand strategy consulting services. He will help TAGSIU organize the comprehensive construction of public to private domains, and help TAGSIU achieve public-private domain linkage in the social retail track through multi-touch traffic blessing and the introduction of different traffic channels. At the same time, he will use his rich experience to help TAGSIU develop more powerful software and hardware capabilities, and expand to Southeast Asia, Japan and Australia, which are suitable for TAGSIU’s growth.
  • Franke 瑞士弗兰卡Junny Ni 倪俊
    Junny Ni 倪俊
    Asia Marketing Director 亚洲市场总监, Franke 瑞士弗兰卡
  • ACCOR GROUP 雅高集团Ken Wong 黄谨言
    Ken Wong 黄谨言
    Chief Brand & Commercial Officer, Greater China 大中华区首席品牌与商务官, ACCOR GROUP 雅高集团
    Mr. Ken WONG is the industry veteran with over 30 years of experience and a strong reputation in China and the Asia Pacific region. Prior to joining Accor, Ken was Vice President of Commercial at Shanghai Disney Resort responsible for Marketing, Sales, Consumer Insights, Digital Business, and Revenue Management. Prior to that, he held senior leadership positions in Sales and Marketing at InterContinental Hotels Group and across several Marriott hotels in Greater China. Ken is now leading the Accor Greater China team to develop strategic approaches in digital innovation, channel management, branding, loyalty membership programs and more, as well as continuing to drive sales and distribution performance along with the growth of the regional team.
  • Llinks Law Offices 通力律师事务所Kenneth Kong 孔焕志
    Kenneth Kong 孔焕志
    Partner 合伙人律师, Llinks Law Offices 通力律师事务所
    Mr. Kong has represented more than 50 renowned multinational companies, mostly Fortune 500s, on their green-field projects, joint ventures, mergers and acquisitions and compliance matters (anti-corruption and commercial bribery, and government investigations) in China.​ Mr. Kong also successfully counseled more than 30 projects in the areas of M&A and capital market, including quite a few successful inbound acquisitions launched by Fortune 500 companies (Henkel, 3M, P&G, Philips, DANONE, Coca-Cola, and Heineken, to name a few), and investment or acquisition projects of Chinese SOEs and private companies in Europe, America, Canada, and South Africa in the sectors including industrial manufacturing, infrastructure and clean energy. Furthermore, Mr. Kong has represented various Chinese listed companies in their major assets reorganization projects in the healthcare, internet game and food sectors. Mr. Kong also regularly represents private equity and venture capital funds in their daily management and investment projects in China.​ Prior to joining in Llinks, Mr. Kong has once worked with a top 500 Chinese private company as general counsel, during which he has been providing legal support to more than 15 subsidiaries in Zhejiang, Xinjiang of China, and Canada and supervising general corporate, M&A, and compliance of the company. ​
  • Microsoft Advertising, China 微软广告中国区Kramer Wang 王加伦
    Kramer Wang 王加伦
    Head of Partner Sales 销售总监, Microsoft Advertising, China 微软广告中国区
    Kramer is the Head of Partner Sales with Microsoft Advertising, China, with 15 years’ experience in China’s cross-border advertising industry with profound experience and knowledge of brand, agency, e-commerce, performance marketing area. 拥有 15 年跨境出海互联网广告行业从业经验,对品牌、代理商合作伙伴、跨境电商以及效果广告有深入的理解.
  • Publicis Groupe China 阳狮集团中国Tomy Chan 陈俊丞
    Tomy Chan 陈俊丞
    Managing Director Technology 数据与技术董事总经理, Publicis Groupe China 阳狮集团中国
    With over 20 years of experience, Tomy is responsible for building data & technology solutions as well as testing emerging tech-related opportunities, which includes AI. Tomy has vast industry experience within start-ups, VC firms, experiential and digital agencies. He is considered as an innovator, entrepreneur and expert in data driven innovation, with a proven track record across verticals such as FMCG, automobile and technology.
  • Colliers 高力国际Winnie Tong 童玲玲
    Winnie Tong 童玲玲
    Head of Marketing, China 大中华区市场总监, Colliers 高力国际
  • Campaign Asia Pacific Campaign亚太Alison Yung 容霈薷
    Alison Yung 容霈薷
    Event Director 活动总监 Campaign Asia Pacific Campaign亚太
  • Campaign亚太大中华区Minnie Wang 王婉
    Minnie Wang 王婉
    Senior Reporter, Greater China 大中华区资深记者, Campaign亚太大中华区
  • ADVISORY BOARD 咨询委员会
  • Shiseido 资生堂Carol Zhou 周涛声
    Carol Zhou 周涛声
    SVP, Innovations & Investments; GM of Inner Beauty & Wellness Division, 中国事业创新投资、品牌营销、战略高级副总裁, Shiseido 资生堂
  • UNIQLO Greater China  优衣库Jalin Wu 吴品慧
    Jalin Wu 吴品慧
    Global Group Executive Officer, Fast Retailing; Chief Marketing Officer 大中华区首席营销官, UNIQLO Greater China 优衣库
    Vast experience of several decades in business, brand innovations, and marketing & sales management, particularly strategic planning, creativity & communication of international brands, product innovation, digital innovation, international team and talent building, and relevant full and unique insight and successful practice of industry-benchmarking modeling.

    Awarded many accolades by heavyweight media or organizations in the recent years, including “2022 China's Most Powerful Women in Business” by Fortune China; “Asia-Pacific Power List 2022” and “2018 Greater China Marketer of the Year” by Campaign Asia; “2022 Leading Figure of China Lifestyle Industry” by Fortune Character Magazine Yaok Choice; "2022 Brand Leader of the Year" and "Individual of the Year for Industry Communication" by China Advertising Magazine; “2020 Top 10 Chief Marketing Officers” by China Association of National Advertisers; “Young Useful Effective - Great Practitioner” by Harvard Business Review (Chinese Edition); and “2015 Woman to Watch China Honor Awards” by Advertising Age Asia, indicating strong professional qualities.

    Frequently chaired final review on national and international influential awards on brand strategy, innovative marketing, digital innovation and others, invited to be the Branding Expert of the "China Advertising and Brand Strategy Think Tank" by China Advertising Magazine.
  • Mailman 邮人体育Justin Tan 陈子勇
    Justin Tan 陈子勇
    Managing Director 执行总监, Mailman 邮人体育
    Justin is the Managing Director for Mailman. Since 2016, he has positioned Mailman to provide integrated services for key partners & brand clients, including the full spectrum of strategy consulting, digital media management, content production and monetization. An avid sports fan, he believes that sports digital marketing needs to be built upon the twin pillars of providing value to fans and clear ROI to brands, creating a sustainable business model for organizations looking to invest into the Chinese and wider Asia markets.
  • The Tradedesk China 萃弈中国Lawrence Wan 温道明
    Lawrence Wan 温道明
    General Manager 总经理, The Tradedesk China 萃弈中国
    Lawrence Wan is the General Manager leading the company’s business operation, strategy development, client relationships and industry partnerships in the Chinese market.

    As a seasoned leader in the digital media and marketing industry with over 23 years of experience in North America and Greater China, Lawrence has been committed to driving digital media transformation and innovation. Prior to joining The Trade Desk, he held several senior leadership roles, most recently including CEO of Universal McCann China (an IPG Mediabrands division), Managing Director of the Intel Team China at Dentsu International, and Head of Group Integration, Managing Director of AMNET (programmatic unit) and iProspect China at Dentsu Aegis Network. He has also held senior digital leadership positions in GroupM, Omnicom Media Group and Havas.
  • Douyin  抖音Leon Liu 刘亮
    Leon Liu 刘亮
    Head of Industry Marketing and Communication 营销与传播主管, Douyin 抖音
    Leon Liu, Head of Industry Marketing and Communication, monetization department of Douyin Group, ByteDance; Leading marketing solutions that serve the business goals since he joined Douyin. Applying the world-leading “Seeding and conversion in closed loop” approach to all industries, including FMCG, Auto, local services, etc.

    Over the past years, his work has won the most important creative effectiveness awards, including China and APEC Effie, Grand Prix at WARC Awards. He was also the winner of Planner of the Year and young business leader of the Year at 2020 AOY; 2018 APAC 40Under4O by CampaignAsia.
  • MINISO 名创优品Robin Liu 刘晓彬
    Robin Liu 刘晓彬
    Vice President & Chief Marketing Officer 集团副总裁、首席营销官, MINISO 名创优品
    Mr. Robin Liu is Vice President and Chief Marketing Officer for MINISO. He is responsible for the planning, development, and implementation of MINISO’s marketing strategies, branding, public relations, user operations, and global e-commerce business.

    Robin has over 16 years of marketing and communication experience accumulated in both in-house and agency roles. Prior to joining MINISO in 2019, Robin held senior leadership positions in numerous companies, developing vast professional expertise in brand management, product marketing, and operations, while maintaining extensive media and partner relations. He possesses a deep understanding of both TMT and FMCG industries.

    MINISO is an on-trend lifestyle brand featuring IP collaboration products and original designs. Its high-quality, design-led offering includes household goods, toys, fragrances, cosmetics, and more, at affordable prices. Founded by Mr. Ye Guofu in 2013, MINISO has opened more than 5,500 stores in over 100 countries and regions to date, including in the US, Canada, Mexico, China, Southeast Asia, Europe, and the MEA.
  • McDonald's China 麦当劳中国Yabin He 何亚彬
    Yabin He 何亚彬
    Chief Growth Officer 首席增长官, McDonald's China 麦当劳中国
    Yabin is the first Chief Growth Officer for McDonald’s China. He oversees menu strategy, brand marketing, integrated marketing, traffic operations, membership marketing, McDelivery and McCafe business, to drive sustainable brand and business growth for over 5,400 restaurant across the Chinese mainland.

    Joined McFamily from May 1st 2023, Yabin has set the blueprint for the social commerce in two months and mobilize the company to embrace the future of data, content and commerce.

    Prior to McDonald’s, Yabin was the Chief Growth Officer of Greater China P&G, in charge of P&G growth strategy, TikTok commerce, digital & eCom capability. He has taken various roles and worked on 23 reowned global brands in China during his 26 year tenure with P&G. He also created P&G Venture in China to lead the creation of new business models and new brands.

    Yabin is a highly respected business leader who has a strong track record in turning around business performance, transforming media and commerce into a data-driven capability with omnichannel channel outreach as well as leveraging deep consumer and market insights to create award-winning brand campaigns. Yabin has an influential voice in the China marketing community on digital media, lasting brand superority and deep consumer insights.
  • CAMPAIGN ASIA- PACIFIC CHINA A-LIST AWARDS JURY | Campaign亚太中国A-List Awards 评审团
  • PepsiCo 百事可乐Lilly Yip 叶莉
    Lilly Yip 叶莉
    Chief Marketing Officer APAC 亚太区首席营销官, PepsiCo 百事可乐
  • Douyin  抖音Leon Liu 刘亮
    Leon Liu 刘亮
    Head of Industry Marketing and Communication 营销与传播主管, Douyin 抖音
    Leon Liu, Head of Industry Marketing and Communication, monetization department of Douyin Group, ByteDance; Leading marketing solutions that serve the business goals since he joined Douyin. Applying the world-leading “Seeding and conversion in closed loop” approach to all industries, including FMCG, Auto, local services, etc.

    Over the past years, his work has won the most important creative effectiveness awards, including China and APEC Effie, Grand Prix at WARC Awards. He was also the winner of Planner of the Year and young business leader of the Year at 2020 AOY; 2018 APAC 40Under4O by CampaignAsia.
  • Campaign亚太大中华区Minnie Wang 王婉
    Minnie Wang 王婉
    Senior Reporter, Greater China 大中华区资深记者, Campaign亚太大中华区
  • HP 惠普Siew Ting Foo 符秀婷
    Siew Ting Foo 符秀婷
    Global Chief Brand Officer and Head of Insights 品牌洞察全球主管, HP 惠普
    Siew Ting Foo is currently the Global Chief Brand Officer and Head of Insights for HP Inc. She is 5th time winner for the Most Influential and Purposeful CMO Asia Pacific, by Campaign Asia.

    Siew Ting is a seasoned global marketing leader whose mission is to build brands/businesses that stand the test of time in driving shareholder value. With her over 25 years of diverse leadership practice, Siew Ting has E2E multinational marketing and business transformation experience with 4 consumer goods companies and 1 technology leader – Unilever, Mars Incorporated, Diageo, Fonterra, and HP Inc. These businesses are anchored in purpose, have a meaningful impact on people’s lives and communities, behave with integrity and are constantly reinventing themselves to deliver on their purpose. Siew Ting’s expertise has helped scale these businesses through repositioning their global brands with local relevance or building new categories and their value propositions, and leading teams through various global changes.

    In addition, Siew Ting is a skillful change leader who is excited about reinventing challenges into growth opportunities through building high-performing teams in the last 10+ years, advocating a culture of agility and learning and encouraging diversity and inclusion. She leads as a ‘servant leader’ by creating a community of collaborators, and culture of utilizing a combination of art (creativity) and science (data-driven) to drive meaningful innovation throughout the customer journey.

    In HP Inc, prior to this role, she has held multiple roles across Asia pacific and Global. She was previously the Chief Marketing Offer for Asia Pacific, the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. Prior to that, she started her career as the regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan).

    Siew Ting’s astute human centric marketing leadership backed by data and strong track record of purposeful/inclusive leadership has won her many industry awards. Most recently, she was listed 5 times in Campaign Asia’s Power and Influential List of CMOs 2023. This is the 5th time awarding to the list, including that in 2022/2021/2020/2018. She is also in the 2020 top 100 Global CMO Institute for real growth cohort for championing “human-centric growth”. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012. In 2022 November, she was awarded by the CMO Club as one of the top 3 Most Inclusive and Equality Leadership CMO at the global level for her efforts in her championing of inclusive people leadership. In early 2023, she was also recognized as Asia’s top 25 ecommerce leader by marketing interactive.
  • Mars Wrigley China​ 玛氏箭牌中国Jelina Wan 万金玲
    Jelina Wan 万金玲
    Marketing VP 营销副总监, Mars Wrigley China​ 玛氏箭牌中国
    Jelina Wan is the marketing VP of Mars Wrigley China, the leading snacking and confectionery player with many beloved brands in Chinese market.​

    As a seasoned marketing & business leader in FMCG industry with 20 years experience, Jelina has delivered strong track record in consumer insights, portfolio management, brand building and business strategy. She has led Mars Wrigley’s digital transformation in critical marketing territories including media, innovation and consumer operation. Jelina has various marketing roles in China and global with multiple living experiences in Shanghai, Beijing, Chicago and Guangzhou. ​
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    ABOUT CAMPAIGN ASIA-PACIFIC

    Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, the team dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.                


    Read more: https://www.campaignasia.com/                                


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    Campaign Asia-Pacific is a part of Haymarket Media Group, which is a global media, data, and information company shaping a better future with remarkable content. Through live, digital, print, education, data, tech services, video, and audio, our brands inspire, inform, and empower clients and communities internationally.


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    上海静安瑞吉酒店3楼The St. Regis Hotel Shanghai JingAn, 3F

    中国, 上海, 北京西路1008号Shanghai, Beijing West Road, 1008, 200041


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