Charlene Ree 吕香凝
Charlene Ree is the Founder & CEO of EternityX Marketing Technology Limited, and an established digital trailblazer and growth-centric serial Martech entrepreneur. Her strategic and execution acumen, coupled with two decades of digital marketing experience and a passion for Martech, has led to significant contributions to the industry. In 2022, Charlene’s leadership was recognized by Campaign Asia Pacific when she received the Women Leading Change Award – Entrepreneurship of the Year.
Founded in 2018, EternityX serves as a bridge between China and the global market, empowering brands to build a true connection with their target audiences by understanding their true needs. This approach enhances long-term brand value and revenue. EternityX’s proprietary AI programmatic technology enables advanced targeting and precise ad placement, leveraging over 100 billion+ audience data such as demographics, spending power, behaviors, interests, and more. This allows brands to precisely reach their target audiences and generate actionable insights to optimize their marketing campaigns.
Under Charlene's leadership, EternityX has expanded to nine offices worldwide, including Hong Kong, Guangzhou, Beijing, Shanghai, Singapore, Sydney, London, New York, and Dubai. EternityX has partnered with over 500+ well known international brands and agencies, including HSBC, P&G, L’Oreal, LVMH, Richemont Group, WPP, Publicis and Dentsu Group, etc.