The moment you’ve all been waiting for is here! Juicy Burger Fest 2023 is happening! Brought to you by TABASCO® sauce, the Fest is coming to the capital Oct 27-29 and will still be taking place at XIDIANJIYI FunsTown Creative Town.

Early bird tickets are now on sale and those who nab themselves one will get a free themed goodie included, plus we also have a special VIP package, so let’s take a look at all the details below. 

Tickets

Standard Early Bird Ticket: RMB 20 (RMB 45 value)
Includes:

• Juicy Burger Fest ticket wristband (RMB 30 value)

• Monkey King crown (RMB 15 value)

VIP Early Bird Ticket: RMB 160 (RMB 280 value)
Includes:

• Juicy Burger Fest ticket wristband (RMB 30 value)

• Burger backpack (RMB 80 value)

• Themed bandana (RMB 20 value)

• Themed fridge magnet (RMB 25 value)

• Themed picnic blanket (RMB 60 value)

• TABASCO® burger phone holder (RMB 50 value)

• Monkey King crown (RMB 15 value)

Onsite Tickets: RMB 30
Includes:

• Juicy Burger Fest ticket wristband (RMB 30 value)

For those of you with kids, we will once again be doing a special offer where kids under 1.4 meters get in for FREE before 2pm on Saturday and Sunday. 

And for those of you with kids of the furry variety, you can bring them along because the venue is completely pet friendly!

Along with goodies at the fest, we’ll also have special Burger Passports with some great prizes up for grabs courtesy of TABASCO® so be sure to keep an eye out for future posts to find out more!

Juicy Burger Fest 2023 will be running from 3pm-9pm Oct 27 and then 11am-9pm Oct 28-29. We’ll have over 40+ vendors firing up their grills to bring you their best burgers, from burger veterans and first-time Burger Fest participants to completely brand new burger spots and other surprises.

Along with burgers, burgers, and more burgers, there will also be plenty of alcoholic and non-alcoholic beverages available to quench your thirst. 

We also have a great lineup of entertainment of games, live music, DJs, and more that is sure to get everyone up and dancing. Plus this will be the first time our festival is running until 9pm so you’ll have even more time to party it up!

Our theme for Burger Fest is still Journey to the West, but given that it’s spooky season we’re combining this with a Halloween theme as well.  As always we encourage you to embrace the theme and dress up! Whether you want to dress up as a character from Journey to the West like Sun Wukong, something spooky like a zombie or a combination of the two, we want to see it!

Plus those who come in costume will get an RMB 5 discount on Drinks Lab's special Halloween Punch. 

The Venue

Although our theme is Journey to the West, you’ll actually need to journey to the east of Beijing to head over to this year’s venue located just east of Guomao in Gaobeidian. XidianJiYi Funstown Creative Town is all about being stylish and trendy, with a high-end and cutting-edge vibe that blends creativity, fashion, and art. It's not just about showing off your personal style and looking good, but also about embracing a cultural way of life and mind-set.

The venue values originality and innovative thinking, drawing in many talented cultural and creative designers and fashion-conscious brand names, making it the perfect spot for fashion pioneers and trendsetters to gather and be inspired.

XIDIANJIYI FunsTown西店记忆funstown

18 Fangjiacun, Gaobeidian, Chaoyang District
朝阳区高碑店乡方家村甲18号

This year’s Juicy Burger Fest is brought to you by TABASCO®, and here’s a few words from them:

"From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO® Brand products, including the legendary TABASCO® Original Red Sauce. A household and restaurant staple around the world, TABASCO® Sauce is sold in more than 195 countries and territories and labeled in more than 36 languages and dialects. 

With more than 150 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world’s most popular food and drinks. Our core range of pepper sauces includes TABASCO® Original Red Sauce, TABASCO® Jalapeño Sauce, TABASCO® Chipotle Sauce, TABASCO® Sweet & Spicy Sauce, TABASCO® Cayenne Garlic Sauce, TABASCO® Sriracha, TABASCO® Habanero Sauce, and TABASCO® Scorpion Sauce. 

To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, Twitter, TikTok and LinkedIn."

To stay up to date with all things burger related you can ask to be added to our Beijing Burger Lovers group chat. Just scan the QR code below to add TBJButler and ask to be added to the group!

The Beijinger's 2023 Juicy Burger Fest is happening on Friday, Oct 27 from 3pm-9pm and Saturday, Oct 28-Sunday, Oct 29 from 11am-9pm at Xidianjiyi FunsTown in Gaobeidian. Standard early bird tickets start at RMB 20/person and can be purchased by scanning the QR code in the poster.

For group purchase of tickets for more than 20 people, please send an email to：marketing@truerun.com

For booth and business cooperation, please send an email to：sales@truerun.com

For media and brand cooperation, please email to: marketing@truerun.com

Crowd Notice/Release

Please be aware that by attending this festival, you consent to your likeness being used, without compensation, in photography and video in any and all media, whether now know or hereafter devised, for eternity, and you release True Run Media, its successors, assigns and licensees from any liability whatsoever of any nature.