DESIGN’S NEXT CHAPTER
A provocative recent essay in Fast Company argues that, over the past decade, CEOs of many large companies have “broken up” with design. Is that true? If so, what went wrong? In this opening roundtable, some of today’s leading commercial designers debate the value of design in an evolving marketplace.
Ben is co-founder and chair of Design for Good: a global non-profit that brings together hundreds of the world’s best designers to develop solutions for the United Nations' sustainable development goals. Members include Airbus Commercial, bp, DBS Bank, General Mills, LIXIL, Logitech, Lloyds Banking Group, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Together the alliance aims to directly improve millions of lives.
Ben was a longstanding partner at McKinsey & Company, where he led global research on design: convening the quarterly Chief Design Officer roundtable and publishing on the business value of design. He is also senior advisor to the Design Council.
Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.