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YES, WE CAN: REIMAGINING AN ICONIC BRAND VIA ZOOM

时间: 12 月 06 日 11:45 - 12:05
内容介绍:

Great brand design must tell a compelling and holistic story. A celebrated Chief Design Officer explains how his team created a new look for an iconic brand that connects its storied heritage with the company’s bold vision for what’s to come.

日程嘉宾
Brainstorm Design 2023
MAURO PORCINI
CHIEF DESIGN OFFICER AT PEPSICO
Mauro Porcini is PepsiCo's pioneer Chief Design Officer, having first joined the company in 2012. Living up to expectations, he infuses design thinking into PepsiCo’s culture and created a new approach to innovation by design that impacts the company’s product platforms and brands. His expertise spans from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He is also an accomplished author, publishing his first English book in 2022 titled "The Human Side of Innovation. The Power of People in Love with People (Berrett-Koehler)", which centers around innovation, design and leadership. The book was named a Gold Winner of the Better Future – New York Design Award upon its release. Currently, Mauro Porcini is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico) and sits on the board of directors of the Design Management Institute, as well as on the advisory council of other design, art, innovation and business institutions.
Brainstorm Design 2023
Alan Murray
Chief Executive Officer, FORTUNE

Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.