Charles Hayes is the Executive Managing Director of IDEO Asia and Partner. He drives IDEO's business growth and impact through his work which ranges from guiding programs that deliver innovation for clients, to providing strategic advisory to executive teams and building creative capabilities. With 15 years of experience working with clients across the Asia Pacific Region, he has been awarded accolades like the Magnolia Silver Award by the Foreign Affairs Office of the Shanghai Municipal People's Government for outstanding contributions. He was recognized in 2014 by Fast Company China magazine as one of 100 Most Creative People in Business, selected by The Aspen Institute as a First Movers Fellow in the class of 2016, and served as a member of the World Economic Forum Global Future Council on China (2020-22).