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PANEL DISCUSSION: Deciphering New Consumer Trends
Currently, artificial intelligence (AI) and mobile internet have fully integrated into the consumer sector, with new channels, products, and services emerging as fresh topics of consumption. How can we identify new growth opportunities in consumption? What new services and products can modern businesses offer to diverse consumer groups?
With 15 years of experience in internet operations, Wang Aoyan has overseen products with over one billion daily active users and is a pioneering entrepreneur in the live streaming industry. His first venture into the PC internet space began during his university years. In 2011, he joined Baidu, where he played a key role in planning and leading the development of the Hao123 traffic system. After departing from Baidu, he entered the DSP advertising and marketing field, focusing on precise ad targeting during the PC era. In 2016, he co-founded Shouyin Live with Changhuang Pan, the original founder of Zhanqi Live. The company later merged with the leading live streaming platform at the time, Quanmin TV, where he became the CEO of Quanmin Live. He is currently the Chairman of Baitube, a company primarily focused on building a comprehensive ecosystem in streaming content and social e-commerce, with operations spanning MCN, advertising and marketing, and e-commerce. The company has a presence in Shanghai, Chengdu, Hangzhou, Jakarta, Los Angeles, and other locations. Additionally, he has made significant investments in the consumer and retail sectors.
SAINT BELLA INC. is Asia's leading family care brand group and currently the largest integrated family care brand group in China by revenue.
In 2017, Danny Xiang founded SAINT BELLA INC. and launched the eponymous mother and baby care brand “SAINT BELLA” in the same year, establishing a comprehensive nursing care training system. Over the next seven years, under his leadership, the group underwent significant expansion and enhancement, integrating upstream and downstream industries through strategic investments and acquisitions, creating a comprehensive family care ecosystem. This allowed SAINT BELLA to achieve rapid growth, and swiftly ascend to a leading position in the industry.
SAINT BELLA INC. currently operates over 80 directly owned stores worldwide, covering major first- and second-tier cities in mainland China, as well as Hong Kong, Singapore, the United States, and other regions. The group's global expansion is accelerating, with the aim of building a full-cycle family care system that spans pregnancy, postpartum, infant care (0-3 years), and specialised elderly care.
Danny Xiang graduated with honors from the University of Oxford for both bachelor's and master's degree in engineering. During his time at Oxford, he served as the President of the Chinese Students and Scholars Association for two consecutive years. Prior to founding SAINT BELLA, he served as a Director in the Asia Healthcare Investment Banking Group at UBS Hong Kong, where he oversaw cross-border mergers and acquisitions and healthcare projects in Asia. He accumulated extensive experience in M&A, equity, and debt capital markets, with a total investment amount exceeding USD 100 billion.
YIN KUO, founder and CEO of CanBan. He has 14 years of experience in consumer goods brand building and operation, creating a number of phenomenon products. In 2019, he was selected to Forbes China 30 Under 30 Elite. In 2022, he was listed on the Sina Finance [2022 Top 100 Annual Brand Figures List] and [2022 Most Influential Young Brand Figures]. In 2023, he was selected as Hurun U35 China Entrepreneurship Pioneer, and won the "Annual New Consumer Influencer" in the fourth Asian FMCG Industry Entrepreneurship Summit. In 2024, it was selected as the "Top10 New Consumer Innovators in China" in the YiOu Awards.
Since joining the editorial team of fortune China in June 2021, Lanxiang Liu has been mainly responsible for in -depth reports and comments in the field of big finance and real estate.At the same time, she has developed external KOL and participated in the daily operation of the platform in combination with the needs of fortune new media platform.Previously, she worked in institutions such as JD technology, 21st Century Business Herald and Reuters, and established Zhixin Asset Management Research Institute as a co-founder.In 2007, she graduated from the school of Journalism and communication of Peking University, and in 2005, she graduated from the English Department of Beijing International Studies University.
