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【课程简介】
全球政经环境快速变化下，跨国企业在华发展既有机遇，更有挑战，需要内部快速决策应对。但因高层事务繁多，对本地政策了解有限，且易受国际媒体影响，理解易有偏差，这极大考验政府事务部门的 “向上汇报”，本次培训将以 “故事会” 的形式展开，分享如何有效进行内部高层沟通和政府事务管理。本课程采用 “故事会” 形式，通过近40个实际案例，覆盖不同行业和角度，分享高层汇报的策略与沟通技巧。
【课程目标】
内部向上管理：精准介绍政府事务分析，引导企业高层决策。
议题分析研究：系统梳理复杂问题，提供高层关注点的精准分析。
沟通汇报技巧：清晰表达宏观环境与政策情况，提升沟通条理及效率。
【适用对象】
期望提升向上汇报工作技能的政府事务专员、经理、总监等。
跨国企业中国区管理人员，负责政府事务等工作，需要向总部汇报。
【课程大纲】
“第一部分”
1. “以终为始”与文化差异
2. 宏观环境的整体分析与分解
1) 介绍重点趋势
2) 不同侧面的汇报支撑
3) “漏斗型”研究分析
4) 提供观察分析的角度，无关乎“失败”
3. 汇报的基本要素（上）
“第二部分”
4. 具体方法论
1) 数字引用
2) 结构图
3) 时间表
4) 重点对比等
5. 不同的汇报场景
1) 政府会见前
2) 政府会见后
3) 研讨会
4) 危机管理
6. 汇报的基本要素（下）
课程安排：
2025年1月15日（周三）下午13:00-16:00 “第一部分”
• 13:00-13:10 线上签到
• 13:10-14:50 主题分享
• 14:50-15:00 中场休息
• 15:00-16:00 主题分享
2025年1月16日（周四）下午13:00-16:00 “第二部分”
• 13:00-13:10 线上签到
• 13:10-14:50 主题分享
• 14:50-15:00 中场休息
• 15:00-16:00 主题分享
备注：
• 因该课程的第一部分与第二部分紧密相连，故不接受单独报名。
• 培训后可分享的材料只保留经验总结页，涉及企业的具体案例将全部删除，如有可供参考的格式框架，将视情况删减保留。
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