Ulf Dressler was born in Cologne, Germany, in 1975. After obtaining a master’s degree in business administration from University of Cologne, he joined German specialty chemicals company LANXESS in Tokyo, Japan in 2004.

Over the next decade, he held various managerial positions at LANXESS in Japan and China, including head of Corporate Communications Japan based in Tokyo and head of Marketing Communications Asia-Pacific based in Shanghai. In January 2015, he founded the communications consultancy and media firm Bonuterra, taking up the position of Representative Director and CEO.

In September 2018, Ulf Dressler returned to LANXESS as Vice President, Corporate Communications APAC. Based in Shanghai, he is leading the company’s regional corporate communications program in Asia-Pacific, including Greater China, Japan, Korea, Australia, New Zealand and the ASEAN countries. In November 2023, he took over further responsibility for India as Vice President, Corporate Communications APAC & India Region, and was in April 2024 appointed Supervisor of LANXESS Chemical (China) Co. Ltd. in addition to his other duties.

In November 2021, Ulf Dressler was honored being named Communicator of the Year at the Golden Flag Awards, a reputed communications award established by Chinese PR industry platform 17PR.

Bernd Wewer is BU Head Derma China & Asia Innovation, Beiersdorf. 

Bernd has 20 years of rich experiences in the Cosmetics industry working for Beiersdorf across local, regional and global marketing & commercial roles in Germany, Scandinavia, South Africa and China.

Amy He is Associate Marketing Director of Eucerin, in charge of Eucerin brand building and integrated marekting communciaiton.

With 13 years of marketing expertise, Amy has a proven track record in in Skincare and FMCG industries. Before joining Eucerin, she gained experience in 4A adverstising, marketing research, and worked with both local and international brands such as Inoherb and NIVEA.

Mr. Adam Lou is an expert in the field of communications, with over a decade of extensive experience in corporate storytelling, brand communication, public relations, and cross-cultural exchange. Against the backdrop of China’s highly competitive market, he has spent more than eight years managing and operating European enterprises.

He has provided consultancy services to senior government officials from both China and Germany, global market leaders, and international media teams. Drawing on his rich market experience, he has played a pivotal role in advancing the growth of various companies and brands in the Chinese market. His well-honed operational and managerial expertise enables him to maintain effective communication within cross-cultural teams, ensuring alignment on shared objectives and achieving desired outcomes in business activities.