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[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence

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Event Details


[Jun 11 | Beijing] 德国品牌主题日 

German Brands Day – Bridging Markets & Localized Excellence





Date 日期:Wednesday, June 11, 2025 

2025年6月11日星期三

Time 时间:13:30 - 17:00 

Location 地点:JD.com HQ京东集团总部 (北京市通州区科创十一街)

Language 语言:English & Chinese 英文 & 中文




German brands enjoy high prestige in China, recognized for their superior quality, engineering excellence, and innovation. To explore the successful strategies employed by German companies in China and how Chinese firms can leverage their strengths to further empower these brands, we are excited to invite you to our next Industry Day Event: German Brands Day – Bridging Markets & Localized Excellence on June 11th (Wednesday).


The event will showcase expert insights from marketing executives from smart Automotive and Volkswagen Group, who will share their knowledge on how multinational brands can successfully navigate and thrive in the Chinese market. Alongside them, professionals from the service sector, such as Melchers, Starke, and We. Red Bridge will discuss key topics including successful branding, lP Protection in China and market entry. Additionally, we will delve into the theme of "Reshaping Marketing with AI", featuring insights from JD.com, before highlighting a showcase of select German brands.


Don’t miss this opportunity to connect and collaborate with fellow marketing professionals!


德国品牌在中国享有很高的声誉,德国产品卓越的品质、精湛的工艺和创新水平备受认可。为探索德国企业在中国采取的成功战略,以及中国企业如何利用自身优势进一步为这些品牌赋能,我们诚邀您参加6月11日(星期三)举办的德商会行业主题日系列 - 德国品牌主题日活动。


来自 smart 汽车大众汽车集团营销高管将在活动中分享跨国品牌如何成功驾驭中国市场的独到见解。除此之外,美最时思达客万卓睿桥等专业服务提供商的高管,将就成功品牌塑造知识产权保护市场进入等重要话题展开讨论。此外,我们还将邀请京东集团的专家深入探讨 “AI重塑营销” 这一主题,并邀请精选的德国品牌作展示。


不要错过这个与同行学习与交流的机会!

Agenda
2025-06-11
2025-06-11
13:00-13:30

Registration 签到

2025-06-11
13:30-14:00

Visit Tour in JD HQ (Language: English) 京东集团总部参访 (语言:英文)

2025-06-11
14:00-14:05

Welcome Remarks by German Chamber & JD Group 中国德国商会&京东集团欢迎致辞

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Kathrin Wolfsgruber 郎凯琳
Deputy Executive Director, German Chamber of Commerce in China - North China 中国德国商会 · 华北及东北地区 副执行董事
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Bing Zhu 朱冰
Head of Marketing Cloud and Data, JD Retail 京东零售 营销云与数据负责人
2025-06-11
14:05 -15:20
Keynote Speeches - Bridging Markets & Localized Excellence (Language: English) 主旨演讲 —— 跨国品牌的本土化营销 (语言:英文)
2025-06-11
14:05-14:20

Topic: TBC

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Stella Yao
Global Brand and Marketing Director, smart Automotive smart 汽车 全球品牌和市场总监
2025-06-11
14:20-14:35

Melchers x Steiff: How to Market a German Heritage Brand in China

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Dr. Mike Hofmann
Managing Director, Melchers (Beijing) Ltd., Board Member & Treasurer, German Chamber of Commerce in China - North China 美最时中国北京公司 董事总经理;中国德国商会 · 华北及东北地区 董事会成员兼财务总监
2025-06-11
14:35-14:50

Topic: TBC

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Kelly Zhou 周娅
Head of Brand and Product Strategy, Volkswagen China Passenger Cars Brand 大众汽车乘用车品牌中国 品牌及产品战略负责人
2025-06-11
14:50-15:05

Topic: TBC

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Nicky Wang 王圣妮
CEO, We. Red Bridge 万卓睿桥中国区 首席执行官
2025-06-11
15:05-15:15

Topic: TBC

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Daniel Albrecht
Managing Counsel, Starke (Beijing) Intellectual Property Co. Ltd., Board Member, German Chamber of Commerce in China - North China 思达客(北京)知识产权代理有限公司 总经理;中国德国商会 · 华北及东北地区 董事会成员
2025-06-11
15:20-15:30

Networking Break 茶歇

2025-06-11
15:30 -16:20
Reshaping Marketing with AI (Language: Chinese) AI重塑营销 (语言:中文)
2025-06-11
15:30-15:35

Introduction of JD Group 京东集团业务简介

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Sarah Feng 冯月圻
Senior BD Director, JD Strategic Partnership Dept. 京东集团客户合作部 高级总监
2025-06-11
15:35-15:50

Adapting to the Times for Digital Intelligence Growth 驭时而变,数智增长

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Bing Zhu 朱冰
Head of Marketing Cloud and Data, JD Retail 京东零售 营销云与数据负责人
2025-06-11
15:50-16:05

Application Case Sharing: Multimodal Interactive Digital Human

多模态交互式数字人应用案例分享

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Della Zhang 张俞
Expert of AI Business Department, JD Technology 京东科技AI业务部解决方案专家
2025-06-11
16:05-16:20

JD Retail's Intelligent Digital Supply Chain: Empowering Precision Marketing for Enterprises

京东零售数智化供应链赋能企业精准营销

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Jeremy Gao 高占宇
Director of the Automotive Industry Division, JD Business Group 京东政企事业部汽车行业总监
2025-06-11
16:20-17:00

Showcase of German Brands (Language: English) & Free Discussion

德国品牌展示(语言:英文)& 自由交流 

Speaker
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Jasmine Hu 胡利辉
Digital Marketing Business, Ottobock China 奥托博克数字营销业务
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Frank Han 韩福绪
Neurological Rehabilitation Business, Ottobock China 奥托博克神经康复业务

Registration 签到

Visit Tour in JD HQ (Language: English) 京东集团总部参访 (语言:英文)

Welcome Remarks by German Chamber & JD Group 中国德国商会&京东集团欢迎致辞

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Kathrin Wolfsgruber 郎凯琳
Deputy Executive Director, German Chamber of Commerce in China - North China 中国德国商会 · 华北及东北地区 副执行董事
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Bing Zhu 朱冰
Head of Marketing Cloud and Data, JD Retail 京东零售 营销云与数据负责人

Topic: TBC

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Stella Yao
Global Brand and Marketing Director, smart Automotive smart 汽车 全球品牌和市场总监

Melchers x Steiff: How to Market a German Heritage Brand in China

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Dr. Mike Hofmann
Managing Director, Melchers (Beijing) Ltd., Board Member & Treasurer, German Chamber of Commerce in China - North China 美最时中国北京公司 董事总经理;中国德国商会 · 华北及东北地区 董事会成员兼财务总监

Topic: TBC

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Kelly Zhou 周娅
Head of Brand and Product Strategy, Volkswagen China Passenger Cars Brand 大众汽车乘用车品牌中国 品牌及产品战略负责人

Topic: TBC

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Nicky Wang 王圣妮
CEO, We. Red Bridge 万卓睿桥中国区 首席执行官

Topic: TBC

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Daniel Albrecht
Managing Counsel, Starke (Beijing) Intellectual Property Co. Ltd., Board Member, German Chamber of Commerce in China - North China 思达客(北京)知识产权代理有限公司 总经理;中国德国商会 · 华北及东北地区 董事会成员

Networking Break 茶歇

Introduction of JD Group 京东集团业务简介

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Sarah Feng 冯月圻
Senior BD Director, JD Strategic Partnership Dept. 京东集团客户合作部 高级总监

Adapting to the Times for Digital Intelligence Growth 驭时而变,数智增长

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Bing Zhu 朱冰
Head of Marketing Cloud and Data, JD Retail 京东零售 营销云与数据负责人

Application Case Sharing: Multimodal Interactive Digital Human

多模态交互式数字人应用案例分享

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Della Zhang 张俞
Expert of AI Business Department, JD Technology 京东科技AI业务部解决方案专家

JD Retail's Intelligent Digital Supply Chain: Empowering Precision Marketing for Enterprises

京东零售数智化供应链赋能企业精准营销

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Jeremy Gao 高占宇
Director of the Automotive Industry Division, JD Business Group 京东政企事业部汽车行业总监

Showcase of German Brands (Language: English) & Free Discussion

德国品牌展示(语言:英文)& 自由交流 

[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Jasmine Hu 胡利辉
Digital Marketing Business, Ottobock China 奥托博克数字营销业务
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
Frank Han 韩福绪
Neurological Rehabilitation Business, Ottobock China 奥托博克神经康复业务
Speakers
Registration
[Jun 11 | Beijing] 德国品牌主题日 German Brands Day – Bridging Markets & Localized Excellence
暂无可售门票
**Please Note
  • Registration will close at 12PM, June 10. 活动截至报名日期为6月10日午时。

  • E-fapiao will be sent to your registered email address within 10 working days after the event. 电子发票将在活动结束后十个工作日内发送至您的邮箱。

  • German Chamber of Commerce Members will be prioritized. 德国商会会员有优先参会资格。

  • If you have any questions about the event, please feel free to contact chamber-north-events@china.ahk.de. 如您有任何问题请联系 chamber-north-events@china.ahk.de.

Organizer
Annual Partners 2025/26

Banner_Annual Partners Beijing 2025_Grey.png

Disclaimer

©2025 German Chamber of Commerce in China (GCC) / German Industry and Commerce (Taicang) Co., Ltd. (GIC) and its branches / three Delegations of German Industry and Commerce (Delegation). No part of this event and/or content and/or publication and/or video may be reproduced without prior permission. For further questions, please refer to the provided contact persons.

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