2025 Hot & Spicy fest is coming to the CBD! This year it's taking place at the FFC South Square on Jun 20, from 4pm to 9pm and Jun 21 to 22, from 11am to 9pm and you can get your tickets now!

Get Your Early Bird Tickets Now!

Snagging a ticket now means not only securing your ticket at a discounted price but also getting exclusive fest swag. Here’s what’s on offer:

Standard Early Bird Ticket: RMB 25
Includes:

Hot & Spicy Fest wristband 

Themed bandana

Fridge Magnet Ticket: RMB 35
Includes:

Themed fridge magnet

Hot & Spicy Fest wristband

VIP Ticket: RMB 100
Includes:

Hot & Spicy themed bandana 

Summer Dopamine Jelly Bag

Pop Art-Style Chili Pepper Fashion Pendant

Themed Fridge Magnet

Hot & Spicy Fest Premium 3-Day Pass

With 40+ vendors dishing out bold, fiery flavors from around the world, your taste buds are in for a thrilling ride with 100+ dishes on offer. Experience the mouth-numbing heat of Sichuan's peppercorns, the smoky intensity of Mexican chipotle, and the citrusy fire of Thai bird's eye chilies. From African peri-peri to the volcanic punch of Indian curries, this is going to be a spice-filled fiesta you don't want to miss!  And when the spice kicks in, cool off with refreshing cold brews, icy drinks, frosty treats, and more to keep you chilled.

Chili Pepper Eating Contest!

The return of Hot & Spicy Fest also means the return of our legendary annual Chili Pepper Eating Contest! Whether you're brave enough to sign up and test your limits, or just kick back and watch as brave souls turn redder than a scorching habanero, it’s a spectacle you won’t forget!

The Entertainment

It's not just about the food, though! Expect a weekend packed with fierce DJ beats, spicy dance interactions, blazing live band performances and more! The party's going to be as hot as the food.

The Dress Code

Dressing up for the Hot & Spicy Fest is all about bold, fiery fun! Go for chili-themed outfits, flame prints, or sizzling red and orange looks. Add fun touches like pepper hats, hot sauce accessories, or devil horns for extra heat. Whether full costumes or just spicy accents, the goal is to turn up the heat and embrace the festival’s fiery vibe!

The Venue

Hot & Spicy Fest will be taking place at FFC South Square. Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for events. Line 10's Jintaixizhao station exits onto the square, making it super convenient to get to. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong and features over 60 different kinds of green plants, including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities.

FFC South Square 北京财富金融中心(FFC)南广场

5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District

朝阳区呼家楼街道东三环中路5号

Hot & Spicy Fest will be taking place at FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm.

For group purchase of tickets for more than 20 people, please send an email to：marketing@truerun.com

For booth and business cooperation, please send an email to：sales@truerun.com

For media and brand cooperation, please email to: marketing@truerun.com

Crowd Notice/Release
Please be aware that by attending this festival, you consent to your likeness being used, without compensation, in photography and video in any and all media, whether now know or hereafter devised, for eternity, and you release True Run Media, its successors, assigns and licensees from any liability whatsoever of any nature.