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[Jul 30 | Beijing]
Marketing & Communications Forum: AI, GEO & Reputation
Building Visibility, Trust and Reputation in the AI Era
Date: Thursday, July 30, 2026
Time: 2:00 p.m. - 4:45 p.m.
Location: German Centre Beijing, 11F DRC Liangmaqiao Diplomatic Office Building, Chaoyang, Beijing | MS Teams
(A hybrid participation option via MS Teams is available exclusively for participants located outside Beijing)
Language: English
Artificial Intelligence is transforming the way companies communicate, build brands, and engage with stakeholders. At the same time, new technologies are reshaping how information is discovered, consumed, and trusted. As Generative AI becomes an increasingly important gateway to information, companies must rethink how they build visibility, earn trust, and protect their corporate reputation.
The Marketing & Communications Forum: AI, GEO & Reputation, jointly organized by the German Chamber of Commerce in China - North China and the German Centre Beijing, brings together marketing, communications, public affairs, and corporate affairs professionals to explore how artificial intelligence is reshaping brand visibility, corporate communications, and reputation management.
The forum will provide practical insights into how organizations can adapt their marketing and communications strategies in an AI-driven environment, strengthen brand visibility through Generative Engine Optimization (GEO), effectively integrate AI into corporate communications, and manage reputation and communication risks in a rapidly evolving landscape.
Through expert presentations, case studies, and peer-to-peer exchange, participants will gain valuable perspectives from leading multinational companies, communication experts, media professionals, and technology specialists.
Key Topics
Artificial Intelligence and the future of marketing and communications
Generative Engine Optimization (GEO) and brand visibility in AI-powered search
AI-driven branding and content strategies
AI in corporate communications
Risk communication and crisis preparedness
Building trust and stakeholder engagement in a changing media environment
Who Should Attend?
Marketing Directors and Managers
Corporate Affairs and Public Affairs Managers
Brand and Digital Marketing Specialists
Business Leaders interested in AI-driven communication strategies
Registration
Welcome Remarks
Winning Brand Visibility in the AI Era: How GEO is Changing Corporate Communications
Reinventing Communications in the Age of AI: From Content Creation to Trusted Influence
AI Agents and the Future of Corporate Management
Beyond the Hype: Case Studies How Consumer Brands Are Using AI Today
China's AI Landscape: Trends, Competition and Implications for International Businesses
Communicating Under Pressure: Managing AI-Driven Risks, Social Media Crises and Cultural Sensitivities in China
From Search to Trust: How GEO Creates Growth Opportunities for Brands in the AI Era (CN)
从被搜索到被信任：AI时代之下GEO如何帮助品牌获得发展契机 （中文）
Drawing on We. Red Bridge's latest GEO Development & Brand Communication Trends Report, this session explores how brands can leverage Generative Engine Optimization (GEO) to reshape communication strategies in China, strengthen visibility, trust, and reputation resilience, and build long-term brand value.
本场分享将结合万卓睿桥最新发布的《GEO发展及品牌传播趋势报告》，探讨品牌如何借助生成式AI与GEO重塑在中国市场的传播方式，提升品牌可见度、信任度与声誉韧性，并实现品牌价值的长期增长。
Wrap-Up & Key Takeaways
Networking
Registration
Welcome Remarks
Winning Brand Visibility in the AI Era: How GEO is Changing Corporate Communications
Reinventing Communications in the Age of AI: From Content Creation to Trusted Influence
AI Agents and the Future of Corporate Management
XU Erci is a tenure-track Associate Professor at Shanghai Jiao Tong University and a Senior Consultant at Alibaba Group. His work focuses on cloud computing and AI infrastructure. He has contributed to major initiatives including Double 11, WAIC, and Alibaba’s data center operations across Hong Kong SAR, Singapore, and key European cities.
Beyond the Hype: Case Studies How Consumer Brands Are Using AI Today
China's AI Landscape: Trends, Competition and Implications for International Businesses
Eleanor Olcott is the FT's China Tech Correspondent based in Beijing. In this role, she covers China's fast-evolving tech sector, including artificial intelligence, internet companies, startups, regulation and the intersection of technology with geopolitics and the economy. Eleanor joined the FT in 2021, after working as a China policy analyst at the financial research firm TS Lombard. She graduated from the University of Cambridge and later completed the Schwarzman Scholars programme at Tsinghua University in Beijing.
Communicating Under Pressure: Managing AI-Driven Risks, Social Media Crises and Cultural Sensitivities in China
Henrik Bork has worked in Beijing for more than 30 years as an investigative journalist and corporate advisor. He is the founder and managing director of Asia Waypoint, a boutique consultancy specializing in strategic communications and market intelligence for multinational companies, international organizations, and European SMEs operating in China.
Previously, he served for more than a decade as Beijing Bureau Chief and Asia Correspondent for Germany's Süddeutsche Zeitung.
From Search to Trust: How GEO Creates Growth Opportunities for Brands in the AI Era (CN)
从被搜索到被信任：AI时代之下GEO如何帮助品牌获得发展契机 （中文）
Drawing on We. Red Bridge's latest GEO Development & Brand Communication Trends Report, this session explores how brands can leverage Generative Engine Optimization (GEO) to reshape communication strategies in China, strengthen visibility, trust, and reputation resilience, and build long-term brand value.
本场分享将结合万卓睿桥最新发布的《GEO发展及品牌传播趋势报告》，探讨品牌如何借助生成式AI与GEO重塑在中国市场的传播方式，提升品牌可见度、信任度与声誉韧性，并实现品牌价值的长期增长。
Frances helps brands navigate China’s complex communications landscape across strategy, reputation, ESG, and crisis. With 20+ years on both the agency and client side, she transforms brand purpose into meaningful engagement and powerful stakeholder conversations in the local market.
Martin Xu advises some of the world’s leading innovators on communications strategy in China. With over 20 years of experience spanning technology, media, and brand storytelling, he combines strategic insight with a storyteller’s perspective to help brands navigate China’s fast-evolving digital landscape.
Wrap-Up & Key Takeaways
Networking
CONG Ming is Corporate & Commercial Communications Lead at Microsoft China and a strategic communications leader with over 20 years of experience across global technology companies. She works at the intersection of AI, corporate reputation, executive communications, and business transformation, helping organizations adapt to a rapidly changing communications landscape. As an active practitioner of AI-powered communications, she regularly advises and enables teams on applying AI to storytelling, content creation, stakeholder engagement, and organizational transformation.
XU Erci is a tenure-track Associate Professor at Shanghai Jiao Tong University and a Senior Consultant at Alibaba Group. His work focuses on cloud computing and AI infrastructure. He has contributed to major initiatives including Double 11, WAIC, and Alibaba’s data center operations across Hong Kong SAR, Singapore, and key European cities.
Henrik Bork has worked in Beijing for more than 30 years as an investigative journalist and corporate advisor. He is the founder and managing director of Asia Waypoint, a boutique consultancy specializing in strategic communications and market intelligence for multinational companies, international organizations, and European SMEs operating in China.
Previously, he served for more than a decade as Beijing Bureau Chief and Asia Correspondent for Germany's Süddeutsche Zeitung.
Martin Xu advises some of the world’s leading innovators on communications strategy in China. With over 20 years of experience spanning technology, media, and brand storytelling, he combines strategic insight with a storyteller’s perspective to help brands navigate China’s fast-evolving digital landscape.
Eleanor Olcott is the FT's China Tech Correspondent based in Beijing. In this role, she covers China's fast-evolving tech sector, including artificial intelligence, internet companies, startups, regulation and the intersection of technology with geopolitics and the economy. Eleanor joined the FT in 2021, after working as a China policy analyst at the financial research firm TS Lombard. She graduated from the University of Cambridge and later completed the Schwarzman Scholars programme at Tsinghua University in Beijing.
Frances helps brands navigate China’s complex communications landscape across strategy, reputation, ESG, and crisis. With 20+ years on both the agency and client side, she transforms brand purpose into meaningful engagement and powerful stakeholder conversations in the local market.
Registration will close at 12PM, July 29.
Meeting link will be sent to your registered email address before 5PM on July 29.
E-fapiao will be sent to your registered email address within 10 working days after the event.
If you have any questions about the event, please feel free to contact chamber-north-events@china.ahk.de.
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260609/1411530893125065.png?imageView2/2/w/1600/interlace/1/q/100 "Banner_Annual Partners Beijing 2026_Grey.png")
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![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260701/1756551933125065.jpg?imageView2/2/w/1600/interlace/1/q/100)
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260521/1779350345844.png?imageView2/2/w/120/interlace/0/q/100 "Oliver Oehms")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260701/1782886656346.png?imageView2/2/w/120/interlace/0/q/100 "Susan Gao")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260629/1782728350106.png?imageView2/2/w/120/interlace/0/q/100 "Chris Hauss")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260629/1782728480378.png?imageView2/2/w/120/interlace/0/q/100 "LIANG Xinyu")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260629/1782728550086.png?imageView2/2/w/120/interlace/0/q/100 "CONG Ming")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260629/1782728613712.png?imageView2/2/w/120/interlace/0/q/100 "XU Erci")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260701/1782895230454.png?imageView2/2/w/120/interlace/0/q/100 "Dr. Mike Hofmann")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260629/1782728703126.png?imageView2/2/w/120/interlace/0/q/100 "Eleanor Olcott")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20241025/1729819743444.png?imageView2/2/w/120/interlace/0/q/100 "Henrik Bork")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260630/1782784816309.png?imageView2/2/w/120/interlace/0/q/100 "Frances Ma（马静）")
![[Jul 30 | Beijing] Marketing & Communications Forum: AI, GEO & Reputation](https://cdn-img.bagevent.com/resource/20260630/1782784898602.png?imageView2/2/w/120/interlace/0/q/100 "Martin Xu（徐马陵）")
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