SAINT BELLA INC. is Asia's leading family care brand group and currently the largest integrated family care brand group in China by revenue.

In 2017, Danny Xiang founded SAINT BELLA INC. and launched the eponymous mother and baby care brand “SAINT BELLA” in the same year, establishing a comprehensive nursing care training system. Over the next seven years, under his leadership, the group underwent significant expansion and enhancement, integrating upstream and downstream industries through strategic investments and acquisitions, creating a comprehensive family care ecosystem. This allowed SAINT BELLA to achieve rapid growth, and swiftly ascend to a leading position in the industry.

SAINT BELLA INC. currently operates over 80 directly owned stores worldwide, covering major first- and second-tier cities in mainland China, as well as Hong Kong, Singapore, the United States, and other regions. The group's global expansion is accelerating, with the aim of building a full-cycle family care system that spans pregnancy, postpartum, infant care (0-3 years), and specialised elderly care.

Danny Xiang graduated with honors from the University of Oxford for both bachelor's and master's degree in engineering. During his time at Oxford, he served as the President of the Chinese Students and Scholars Association for two consecutive years. Prior to founding SAINT BELLA, he served as a Director in the Asia Healthcare Investment Banking Group at UBS Hong Kong, where he oversaw cross-border mergers and acquisitions and healthcare projects in Asia. He accumulated extensive experience in M&A, equity, and debt capital markets, with a total investment amount exceeding USD 100 billion.