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Businesses today face the daunting challenge of capturing and maintaining customer engagement amidst a constant barrage of information and advertising, provoking a ferocious competition for the scarcest and most valuable of all resources: customer attention.
To meet this challenge head on, the most innovative companies are experimenting with transformative and memorable experiences that blur the line between the physical and digital worlds to both captivate their users and foster lasting connections.
This year’s Brainstorm Design, held at the MGM Cotai in Macau, brings together a diverse group of designers, visionaries, powerful Fortune 500 executives, technologists, pioneering architects and storytellers to share their insights on how immersive environments and experiential designs are revolutionizing an array of industries, from entertainment and tech to education, hospitality, retail, healthcare, and more.
Now in its fifth year, Brainstorm Design explores the ways in which design and design thinking can contribute to challenges related to climate change and sustainability; diversity and inclusion; ethics; and more. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.
MGM COTAI is the latest integrated resort of MGM in China. Designed as the “jewelry box” of Cotai, it offers approximately 1,400 hotel rooms and suites, Asia’s first dynamic theater, meeting space, high end spa, retail offerings and food and beverage outlets as well as the first international Mansion and Emerald Villa at MGM for the ultimate luxury experience. The Spectacle at MGM COTAI became the record holder of the largest free-span gridshell glazed roof (self-supporting) on January 19, 2019, making it the first architectural and structural GUINNESS WORLD RECORDS™ title for Macau, China.
REGISTRATION DESK OPENS
WELCOME REMARKS
Clay Chandler, Executive Editor, Asia, Chair, Brainstorm Design, FORTUNE
MAINSTAGE SESSIONS
DESIGNING WHAT’S NEXT
The newly appointed co-CEO of one of the world’s most influential architecture firms unveils Gensler’s influential annual Trends Report for 2025 and shares her vision for leading her global design team for the coming year.
Elizabeth Brink, co-CEO, Gensler
In conversation with Clay Chandler
EXPERIMENTS IN EXPERIENCE
New technologies and old-fashioned story-telling skills are combining to create one of design’s hottest new fields: immersive experiences. A panel of leading experts in designing experiences explains what defines an immersive experience and details the myriad ways in which the ability to create them can add business value across a multitude of business sectors.
Andrew Lazarow, Studio Leader, LAB at Rockwell Group
Alexandre Simionescu, Founder and CEO, Float4
Ann Morrow Johnson, Global Entertainment Leader, Design Director, Gensler
Moderator: Tony Chambers, Founder, TC & Friends
DESIGNING MEMORIES
A leading expert in immersive storytelling explains the role of memory in designing experiences that fully engage the senses and the imagination.
Bob Dennis, Senior Director of Creative Studio & Resort Development, Universal Beijing Resort
In conversation with Nicholas Gordon, Editor, Asia FORTUNE
COFFEE AND NETWORKING
MAINSTAGE SESSIONS
WHAT MAKES DESIGN ‘GREAT’ ?
A legendary Silicon Valley designer explains what distinguishes great design from merely good design and describes how companies can become truly design-driven.
Robert Brunner, Founder & Creative Director, Ammunition; Lead Designer for Beats by Dre
In (virtual) conversation with Clay Chandler
TECH FOR A BETTER TOMORROW
As technology’s impact on society’s health grows, so does the risk of a backlash. A renowned industrial designer shares a vision for designing tech that fosters connection, reduces harm, and aligns with human values—ensuring innovation that enhances, rather than undermines, our quality of life.
Gadi Amit, Founder, President & Principal Designer, NewDealDesign LLC
In conversation with Nicholas Gordon, Asia Editor, FORTUNE
DESIGN AT SCALE
A design executive at Google Ventures highlights key global design trends and shares strategies for driving design excellence from startups to global companies with billions of daily users.
Vanessa Cho, Design Partner, Google Ventures
In conversation with Clay Chandler, FORTUNE
DO ANDROIDS DREAM OF ELECTRIC ART?
A trailblazing artist shares the story of Botto, an autonomous entity whose unique process of creation challenges traditional notions of authorship and redefines the relationship between art, technology and the marketplace.
Mario Klingemann, Artist, Botto
In conversation with Tony Chambers
THE CUSTOMER CONNECTION
Design leaders from several of the world’s largest enterprise software providers describe how artificial intelligence is transforming the way companies interact with customers and their own employees—and explain why businesses must work harder than ever to keep things simple and ensure new digital technologies draw customers closer rather than driving them away.
Arin Bhowmick, Chief Design Officer, SAP
Dan Makoski, Former Chief Design Officer, UHG
Greg Petroff, Former Chief Design Officer, Cisco Security
Victoria Spaulding-Burford, VP Product Design, Salesforce
Moderator: Gordon Ching, Founder and CEO, Design Executive Council
SWITCH BREAK
LUNCH BREAK
SPOTLIGHT ON DESIGN | CHINESE RETAIL (By Invitation Only)
Chinese shopping malls are being reimagined - with art installations, digital technologies, and new configurations of public and private space – to create a new kind retail space where people meet, connect and shop.
Yong Cui, Founder of Society Particular (SOPA) Architects
Additional Speakers TBA
Moderator: Wang Fang, Executive Editor, Shanghai, Fortune China
SWITCH BREAK
MAINSTAGE SESSIONS
EPHEMERAL TECH
The visionary co-founder of an art collective and design studio discuss their interdisciplinary approach to design, drawing inspiration from nature to craft experiences and objects that inspire and challenge.
Alexander Groves, co-Founder, A.A.Murakami
Ismail Tazi, Founder, TRAME
Moderator: Tony Chambers
DESIGN FOR TRANSFORMATIVE SPACES
A partner and principal at one of the world's leading architecture and interior design practices explains the roles that narrative, culture and context play in crafting timeless designs that foster meaningful human connections.
Tina Norden, Partner & Principal, Conran & Partners
In conversation with Wang Fang, FORTUNE CHINA
SPOTLIGHT ON THAI DESIGN
The resurgence of Bangkok’s Charoen Krung Road offers a masterclass in how smart design can breathe new life into heritage-rich neighborhoods. Celebrated urban designers, architects, and local cultural leaders will discuss how a thoughtful approach to design can help marry tradition with innovation, foster economic growth and strengthen a city’s cultural identity.
Pichit Virankabutra, Deputy Director and Acting Director of the Chiang Mai Office, Creative Economy Agency, Thailand
In conversation with Tony Chambers, Studio TC & Friends
DESIGN FOR GOOD
A progress report from the founder of the world’s largest network of designers.
Ben Sheppard, co-founder and Chair, Design for Good
Additional Speakers TBA
Moderator: Teman Evans, Global Chief of Design, General Mills
COFFEE AND NETWORKING
MAINSTAGE SESSIONS
FAT CHANCE
A globally renowned industrial designer explains how the pandemic changed the way we interact with furniture—and why his latest line of sofas and chairs is ‘fat, round, and cuddly.’
Tom Dixon, Founder and Creative Director, Tom Dixon
In conversation with Clay Chandler
‘SOCIAL REWILDING’
A top strategist from one of the world’s largest commercial design practices explains five ways we’re rebalancing our relationship with technology and shares insights into how we’re coping with radical change in the digital age.
Olof Schybergson, Founder, Fjord; Chief Design and Product Officer, Accenture Song
In conversation with Wang Fang, FORTUNE CHINA
DESIGN IN FOCUS: DESIGNING FOR EQUITY, ACCESS & JUSTICE
Data activist Renée Cummings explains the biases embedded in AI systems and advocates for more ethical frameworks in design to ensure that our technology provides a more accessible future for diverse and underserved communities.
Renée Cummings, Assistant Professor of the Practice in Data Science, University of Virginia
BIOMIMICRY IN ARCHITECTURE AND ENGINEERING
A pioneer in the fast-growing field of biomimicry explains why, to solve the planet’s most “wicked problems,” we must stop fighting nature and learn to work with it.
Jamie Miller, Director of Biomimicry, SJ Group
In conversation with Nicholas Gordon, Editor, Asia, FORTUNE
‘BIOMORPHIC URBANISM’ AND CITIES OF THE FUTURE
The director of urban design at one of the world’s largest architectural firms argues that it is not enough for the built environment to look sustainable through the addition of individual elements such as “green” roofs and walls. Instead, we need a more meaningful and comprehensive approach to the design of our cities that will protect ecological systems and regenerate the environment.
Peter Kindel, Cities and Climate Lead, Skidmore, Owings & Merrill
In conversation with Clay Chandler
‘SOMETHIN’ FROM THE OVEN’: REDESIGNING A CULTURAL ICON
What does it take to reimagine a beloved brand icon for a new generation? The Global Design Chief at General Mills takes us inside the process of redesigning the Pillsbury Doughboy, "everyone’s favorite kitchen sidekick," in celebration of the character's 60th birthday in 2025.
Teman Evans, Chief of Global Design, General Mills
In conversation with Tony Chambers
SHOCKED!
China’s automotive industry is at the forefront of a global transformation. A celebrated luminary in auto design and a cutting-edge next-gen designer explain how China's unique creative climate has allowed for groundbreaking innovation across scales, and reshaped mobility in the world’s most dynamic new car market.
Anthony Lo, Chief Design Officer and VP of Global Design, BAIC Group
Frank Wu, Chief Design Officer, JIDU Auto
Moderator: Wang Fang, FORTUNE
CREATING WORLDS
A creative lead at one of the world’s most beloved entertainment and media companies explains how emerging technologies and timeless storytelling techniques converge to redefine the boundaries of design.
Speakers TBA
CLOSING REMARKS
Moderator: Tony Chambers
SWITCH BREAK
COCKTAILS, ENTERTAINMENT AND DINNER
REGISTRATION DESK OPENS
WELCOME REMARKS
MAINSTAGE SESSIONS
DESIGNING WHAT’S NEXT
EXPERIMENTS IN EXPERIENCE
DESIGNING MEMORIES
COFFEE AND NETWORKING
MAINSTAGE SESSIONS
WHAT MAKES DESIGN ‘GREAT’ ?
TECH FOR A BETTER TOMORROW
DESIGN AT SCALE
DO ANDROIDS DREAM OF ELECTRIC ART?
THE CUSTOMER CONNECTION
SWITCH BREAK
LUNCH BREAK
SPOTLIGHT ON DESIGN | CHINESE RETAIL (By Invitation Only)
SWITCH BREAK
MAINSTAGE SESSIONS
EPHEMERAL TECH
DESIGN FOR TRANSFORMATIVE SPACES
SPOTLIGHT ON THAI DESIGN
DESIGN FOR GOOD
COFFEE AND NETWORKING
MAINSTAGE SESSIONS
FAT CHANCE
‘SOCIAL REWILDING’
DESIGN IN FOCUS: DESIGNING FOR EQUITY, ACCESS & JUSTICE
BIOMIMICRY IN ARCHITECTURE AND ENGINEERING
‘BIOMORPHIC URBANISM’ AND CITIES OF THE FUTURE
‘SOMETHIN’ FROM THE OVEN’: REDESIGNING A CULTURAL ICON
SHOCKED!
CREATING WORLDS
CLOSING REMARKS
SWITCH BREAK
COCKTAILS, ENTERTAINMENT AND DINNER
Gadi Amit is a San Francisco based Technology designer behind some of the most innovative and lasting products created over the last two decades. Founder of the award-winning NewDealDesign, Gadi leads a multidisciplinary team matchmaking people, culture and technology to build joyful experiences for the world’s top brands and disruptors like Microsoft, Google, Fitbit, Serve robotics, Avive, and more.
With the motto ‘we mix brains, bravery and magic to make people smile’, Gadi and his team have won over 100 design awards, including the United States National Design Award for an unrelenting commitment to crafting delightful and workable systems, products, experiences, and brands. Gadi was selected by Surface Magazine as one of their ‘Power 100’, listed by Fast Company on their ‘1000 Most Creative People’ list, while NewDealDesign was selected by Fast Company Magazine as the Most Innovative Design firm of 2016.
Mr Yu Bai, founder and principal architect of BAI Design International (BAIDI), and is regarded as key representative of the new generation of high-tech architect. In the past 12 years, BAIDI under his leadership has been deeply committed to China's healthcare industry, proposing “whole-life design to meet the era of longevity”, and promoting the evolution of China's healthcare industry through the professionalism of architects. Design works include Midea Heyou Hospital, Taikang Insurance-Kunming CCRC, Dajia Insurance-Beijing Fucheng CCRC, China Life Insurance-Sanya CCRC, Sunshine Insurance-Shanghai Sheshan CCRC, etc. In a country grappling with the challenges of an aging population and urban regeneration, a series of his designed projects has become the beacon of innovation and care with sustainable strategy, significantly enhancing the lives of the elderly and setting a new standard for senior care in China. Winning awards such as 2023 and 2024 Fortune Best Designs China, Masterprize, WAF Awards, WAN Awards, RICS Awards, Iconic Awards, A'Design Awards, etc.
With over two decades of applied expertise, Arin is a titan in the field of design leadership, especially within the enterprise software arena. As SAP’s Chief Design Officer, Arin currently leads a 1,000+ design community, and oversees design strategy and excellence across SAP’s vast portfolio. Arin also sits on SAP’s Innovation Steering Committee, shaping the company’s future through design considerations. Before joining SAP, Arin spent six years at IBM as their Chief Design Officer for IBM Products, a tenure marked by over 60 international Design and Innovation awards. The impact of his work at IBM was acknowledged in a 2021 Harvard Business School case study. Arin’s career began at Oracle, where he eventually served as Senior Director of Cloud Applications and User Experience across his decade long journey, setting the stage for his future leadership roles. Arin is not merely a design leader; he’s a craftsman who takes deep-rooted pride in simplifying complexity through the medium of design and technology to drive business and user outcomes. He is also a founding member and board advisor of the Design Executive Council, an independent entity by design leaders for design leaders, founded with the genuine intent to champion the advancement of design leadership.
Elizabeth Brink is Co-CEO of Gensler, the world’s most influential architecture and design firm. Together with Co-CEO Jordan Goldstein, she oversees both the long-term vision and day-to-day operations of the global practice known for its bold creativity, incisive research, and meaningful positive impact. Elizabeth has been with the firm for more than 20 years, serving as the Co-Managing Principal of the Southwest Region since 2021 and a member of the Board of Directors.
With over two decades of experience as a design strategist, Elizabeth is a sought-after expert on issues related to workplace transformation and experience design, providing an integrated and human-centered perspective on space and placemaking. She has partnered with some of the world’s most forward-thinking companies to create and implement high-performance spaces that leverage both changing technologies and shifting employee and user expectations. Her multidisciplinary background in architecture, communications, user research, and business strategy enables her to bring a holistic and rigorous analytical approach to every project, for every client.
An early designer at Apple and Lead Designer for Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of industry experience. As the Director of Industrial Design at Apple, he built its pioneering internal corporate design organization, Apple IDg. After Apple, Robert joined as partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. He then founded Ammunition, which under his leadership, has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and his work has received over 100 awards from organizations such as the Smithsonian Design Museum, Industrial Designers Society of America, and IF. His work is included in the permanent design collections of the MoMA in both New York and San Francisco and he is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.”
Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.
Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.
Gordon Ching is the Founder & CEO of Design Executive Council (DXC), a premier membership network that empowers corporate design executives to deliver tangible business results in the C-Suite and on boards. Through its programs, DXC provides executive networking, research, and business insights that shape the future of strategic design leadership.
DXC unites senior design leaders from Fortune 500 companies and high-growth ventures, collectively influencing over $1 trillion in revenue and $3 trillion in market value. Under Gordon’s leadership, DXC has supported members in stepping into key leadership roles, enhancing their strategic influence and driving business transformation. This extends to fostering strong organizational cultures and guiding corporate direction. Members are using these insights to position design as a key driver of revenue growth, innovation, and customer loyalty, working to elevate design’s role within their organizations.
With experience in design, research, and marketing at Apple, Affirm, and other leading companies, along with a Master’s in Design Management from SCAD, Gordon brings a unique perspective that blends creative vision with strategic execution. He is passionate about demonstrating how design leadership can enhance business competitiveness and shape the strategic direction of today’s top organizations.
Vanessa Cho is a design executive with extensive experience building products for global consumer and enterprise markets. As Head of Design at Google Ventures, she has advised hundreds of startups on product strategy and design across industries like AI, SaaS, cloud, fintech, healthtech, advertising, ecommerce, and hardware, with notable portfolio companies including Uber, Stripe, Lime, and Slack.
Born and raised in Austria as the daughter of a Korean diplomat who worked at the United Nations, Vanessa's global perspective informs her inclusive design approach. She believes that good design transcends borders and emphasizes the importance of incorporating diverse viewpoints to create innovative solutions. Dedicated to sharing Silicon Valley's best practices and talent with Asia, she aims to foster cross-cultural collaboration in design.
Before GV, Vanessa led a 250-person UX team at Google Workspace, overseeing products like Gmail and Calendar. She also headed UX at GoPro and Walmart Labs, where she scaled their design and research teams. Vanessa holds degrees from Brown University, where she is an Adjunct Professor of Computer Science, and the Rhode Island School of Design.
Yong is the founder of Society Particular (SOPA) Architects .
He is the laureate of the 11th EUROPAN Award, backed by several European design patentsand a collection of Red Dot Awards and iF Awards.
SOPA: Sharp, blunt, to the point.
SOPA is a lean, internationally operating team dedicated to exploring architecture as a medium between "society”and“the particular."
Key works :the SKY-BOWL of Qingdao Hisense Plaza, the Phase III building complex of Beijing Zhongguancun Dongsheng Science and Technology Park, the Twin Towers of Quzhou Wenli Lake, and the Lismant Retreat.
Professor Renée Cummings, an award winning artificial intelligence (AI) innovator, is an AI, data and tech ethicist, and the first data activist-in-residence at the University of Virginia’s (UVA) School of Data Science where she was named Professor of Practice in Data Science. She’s also the inaugural senior fellow in AI, Data and Policy at All Tech Is Human, a leading international think tank.
Professor Cummings is also a nonresident senior fellow at The Brookings Institution, co-director of Brookings’ Equity Lab, and a distinguished member of the World Economic Forum’s Data Equity Council and the World Economic Forum’s AI Governance Alliance. She is also a member of the Global Academic Network, at the Center for AI and Digital Policy (CAIDP), Washington, D.C.
Bob Dennis has been a creative director in the entertainment industry since 1986. He was Creative Director for the experiential production of Make A Wish Weekend at the Magic Kingdom of Disneyland in 1987. He was Creative Director for the immersive StarQuest Pavilion at the World’s Fair in 1993. He also served as Creative Director for Paramount Studios Design and Entertainment where many immersive attractions where pioneered. He also serves on the curriculum advisory boards for Entertainment Design at LCAD. He taught experiential design at Art Center College of Design in conjunction with grant programs for designing for 2093. He is currently the Senior Director of the Creative Studio at Universal Beijing Resort and Sr. Director of Resort Development for Universal Creative at NBC Universal.
Established in 2002, Tom Dixon is a British luxury design brand which is represented in 90 countries. Specialising in furniture, lighting and accessories, Tom Dixon has hubs in London, Milan, New York, Tokyo and China. With an aesthetic that is intrinsically inspired by the brand’s British roots, the products are internationally recognised and appreciated for their pioneering use of materials and techniques. Founder and eponymous Creative Director Tom Dixon (OBE) is a restless innovator who rose to prominence in the mid-1980s as a maverick, untrained designer with a line in welded salvage furniture and is now one of the industry’s most feted British designers, internationally heralded as a significantly original talent.
As Global Chief of Design at General Mills, Teman brings with him a diverse background, including design leadership within agencies and global CPG organizations. Before General Mills, Teman was the Global Director of Brand Design and Customer Experience Design at PepsiCo. Prior to that, he was Vice President of Branding and Strategy at FCB (Foote, Cone, & Belding), and also worked with renowned architects David Rockwell in NYC and Rem Koolhaas in Europe and Asia. As an entrepreneur, Teman co-founded DIOSCURI, a design and brand consulting agency with products sold around the world and appearing in several media outlets, including Time Magazine, The New York Times, and the Oprah Winfrey Show. Teman holds a master’s degree from Harvard University’s Graduate School of Design, where he is also a faculty member, teaching courses in design thinking, branding and strategic innovation.
Wang Fang is Executive Editor, Shanghai, of Fortune China.Before joining Fortune in March 2021, she spent 18 years at the Financial Times, holding multiple roles including online news editor (New York City), multimedia producer (London), and senior duty editor of the FT’s Chinese website (Beijing).Fang graduated from New York University in 2003 with an MA degree in business and economic reporting.She received her BA degree in journalism from Fudan University in Shanghai in 1999. Between 1999 and 2001 she was a technology industry reporter at Shanghai Daily.
Nicholas Gordon is a Hong Kong-based associate editor, where he assists with audience development and commentary coverage for the Asia-Pacific region. Before joining Fortune, he worked as a content manager for a Hong Kong-based think tank working on regional economic development issues. He has a masters in international relations from Oxford University and a bachelors in social studies from Harvard College.
A.A.Murakami is a London/Tokyo based Artist duo and are also the founders of Studio Swine. Their unique sensory installations are an ongoing series of works they call “Ephemeral Tech” where the boundaries between digital technology and natural forces are dissolved to create unnatural phenomena using real materials that engage all your senses beyond the standard visual stimuli of flat screens, projections and LED arrays. Ephemeral Tech looks to a future where technology transcends the familiar interfaces and becomes inseparable from both our built and our natural environments.
Notable projects include Infinity Blue (2018), a monumental breathing sculpture that pays homage to one of the world’s smallest but most important organisms, cyanobacteria, on permanent display at the Eden Project in Cornwall; and New Spring (2017), a tree-like structure that emits scented mist bubbles, commissioned by COS.
The artists’ work is included in the permanent collections of the Museum of Modern Art, New York; the Centre Pompidou, Paris, the Vitra Design Museum, Germany, and M+, Hong Kong.
A visionary creative leader, Ann Morrow is the Global Entertainment & Experiential Architecture and Design Leader for Gensler. She and her team combine architecture, world building, and design with business acumen to envision and create unique, compelling experiences. She has driven decades of experiential innovation across theater, cultural, institutional, and entertainment sectors, recently as Global Head of Creative Development for Walt Disney Imagineering. There she led the visioning and creation of over 60 projects spanning restaurants, exhibits, resorts and attractions across the U.S, Europe, and Asia.
Ann Morrow is a celebrated creative named to the Blooloop Power 10 and Immersive Influencer List for 2024. She was recognized as one of XLIST’s 100 Most Creative Visionaries in Experiential and received a THEA Award for Outstanding Achievement on Star Wars: Galactic Starcruiser. A frequent speaker and thought leader in the field, she has been featured in Forbes, The New Yorker, and The Los Angeles Times. Having consulted for future leaning companies and the foremost cultural institutions such as National Geographic, the Royal Shakespeare Company, Yale University, and ILMxLAB, she combines insights from the cutting edge of emerging experiential possibilities with the deep understanding of how people engage.
Peter J. Kindel is an architect, urbanist, and Cities & Climate Lead with SOM’s global City Design Practice. With over 25 years of experience designing innovative large-scale, mixed-use projects throughout the world, Peter specializes in the sustainable integration of architecture, mobility, and ecosystems with an emphasis on environmental restoration and cultural identity.
Peter leads design & research related to urbanism, climate change, and ecosystem restoration, including National Geographic's Future City, The Hong Kong Waterline (a vision for conservation and recreation), Contested Territories (a plan for sea-level rise in San Francisco Bay), Design for Wildfire Resiliency in California, and The Last Four Miles, a plan for the unification of Chicago's lakefront.
Projects to which Peter has contributed have received numerous international, national, and local design awards from the Urban Land Institute, the American Institute of Architects, the American Society of Landscape Architects, the US Green Building Council, and the Congress for New Urbanism. His writing and design work have been featured in prominent media outlets including the World Economic Forum, Bloomberg, Fast Company, and National Geographic magazine.
Mario Klingemann is a pioneering artist working at the intersection of art, technology, and artificial intelligence. His conceptual practice explores how technological advancements reshape our cultural landscape through generative art, information theory, robotics, deep learning, and cultural data analysis.
A key figure in the "AI Art" movement, Klingemann's acclaimed projects like "Memories of Passersby I," "Appropriate Response", "A.I.C.C.A." and "Botto" push technological boundaries while provoking critical reflection on AI's cultural implications. His work often anticipates and manifests future technological realities, examining the evolving relationship between human and machine intelligence.
His innovative approach has earned him the Lumen Prize Gold (2018), an honorary mention at Prix Ars Electronica (2020), and the British Library Labs Creative Award (2015). His work has been exhibited globally at prestigious institutions including the Centre Pompidou, ZKM, the Barbican, the Ermitage, and MoMA.
As a former artist-in-residence at Google Arts & Culture Lab, Klingemann gained unique insights into tech industry's cultural influence. Since 2020, he has engaged with the NFT space, further exploring cultural shifts in emerging digital paradigms, while continuing to challenge perceptions about creativity in the digital age.
Andrew Lazarow is the Studio Leader of the LAB at Rockwell Group. He oversees the experience design and technology studio embedded within Rockwell Group. As an award-winning interactive designer, Andrew Lazarow leads the LAB in creating compelling branded experiences, immersive environments, exhibitions, and pop-ups. Notable projects include FUTURES at the Smithsonian Arts and Industries Building, the Harvey Fierstein Theatre Lab at the New York Public Library, the Museum of Broadway, an immersive theater for Norwegian Cruise Lines, and Illuminarium Experiences in Atlanta and Las Vegas. Prior to joining Rockwell Group, he regularly collaborated with the firm, contributing as the video and projections designer for Terms of My Surrender on Broadway and the Norwegian Cruise Lines tour of Kinky Boots. Andrew Lazarow has taught design at New York University for the past eight years.
Anthony Lo, was appointed as Chief Design Officer and Vice President of Global Design of BAIC Group in October 2024.
Numerous accolades have been awarded to Anthony Lo: Louis Vuitton Classic Concept finalist (2006); United Kingdom’s Auto Car Concept Car of the Year (2006); United Kingdom’s Car Design News Concept Car of the Year (2007); Geneva Auto Show’s Best of Show (2006); Hong Kong Elle Style’s Asian Designer of the Year (2007); United States’ AutoWeek Best Concept (2008); World’s Outstanding Chinese Designer Award (2012); Hong Kong Outstanding Polytechnic University Alumni Award (2013).
With a wealth of cross-disciplinary knowledge and resources, as well as strong exploratory spirit and innovative mindset, she was once one of the fastest-growing professional managers in the young commercial management team of a central state-owned enterprises, and also a big winner of commercial real estate promotion awards. As an innovative brand and content operator for Mahua FunAge, she has achieved the commercial operation and performance improvement of the incubation brand, and has always been exploring and innovating with cross-disciplinary thinking and product innovation, in an effort to break through industry boundaries and deepen content innovation.
Dan Makoski is a visionary design executive renowned for his ability to align an organization’s core purpose with transformative technology and strategic design. As Chief Design Advisor at Uplifting Design, he specializes in elevating design within select organizations, empowering teams, and mentoring the next generation of design leaders. Dan’s extensive leadership experience includes serving as Chief Design Officer at UnitedHealth Group, where he integrated design at scale to enhance healthcare experiences, and as CDO at Lloyds Banking Group, leading customer-centric innovations across financial services. At Walmart, the world’s largest company, he was Head of Design, driving major retail innovations. He initiated Project ARA at Google, reinvented Hotmail, and crafted the original Microsoft Surface. His global influence in design research began at Motorola, and he broke new ground as Capital One’s first VP of Design. Beyond the boardroom, Dan’s passion for creativity takes form through dance; he’s mastered seven versions of the Running Man and regularly hones his skills in hip hop dance classes.
Prior to joining B+H, Jamie was President of Biomimicry Frontiers — an award-winning sustainability consultancy in Guelph, Canada. He created the firm after receiving a Ph.D. in engineering in 2016, studying urban resilience and systems-level biomimicry. In 2019, Jamie started the Biomimicry Commons, a biomimicry education and incubator platform that was named a “World Changing Idea” by Fast Company. He was previously co-director of OCAD University biomimicry program, and was trained by Indigenous Elders and Janine Benyus on the deeper principles of biomimicry.
Tina is an architect and interior designer with a diverse portfolio stretching across many contexts and continents, from hotel and restaurant design to high-end residential. Tina has recently completed her second project for 5 Star Park Hyatt with the opening of Jakarta and the new Peninsula Boutique Café and Flower Atelier in London. She is currently working on a number of residential and hospitality projects globally. With every project, Tina approaches the brief by delving into its context and unique history to create timeless spaces that tell a story. She designs for style over fashion to ensure the result is long-lasting and consistently fresh.
Greg Petroff is a pioneering design executive who has shaped how the world's leading technology companies approach human-centered design. Most recently as Chief Design Officer at Cisco Security, he led a global team of 225+ designers transforming complex security solutions into intuitive experiences, earning multiple FastCompany Design Awards for innovation excellence.
Throughout his career spanning Google Cloud, GE Digital, and ServiceNow, Greg has consistently driven digital transformation through innovative design leadership. At GE Digital, as Chief Experience Officer, he architected the groundbreaking Predix platform and established GE's first enterprise-wide design system. His platform-first approach to design systems and AI experiences has repeatedly delivered significant business impact, from increasing developer productivity to driving substantial revenue growth.
A respected voice in the design community, Greg is a founding board member of the Interaction Design Association (IxDA) and the Design Executive Council. He has spoken to audiences of up to 18,000 people and brings a unique architectural background to digital design, holding both a Master's from UCLA and a Bachelor's from Cal Poly, informing his systematic approach to solving complex design challenges at scale.
Olof is a business leader, a change agent, and a designer. As the Chief Design and Product Officer at Accenture Song he sets vision and direction for a global team of designers, strategists, engineers, product experts, and data+AI gurus, who invent or reinvent key products and services. The team creates engaging, delightful and simple digital products and services for leading clients across industries. Olof previously led Fjord, a pioneering global design team (now part of Accenture Song), for 20 years, having co-founded it in 2001. In that time, he expanded Fjord to be a leading global design team with studios in 35 cities. Olof has done pioneering work with leadership teams of some of the biggest international brands across sectors, including Disney, Adidas, Volvo, HSBC, Harvard Medical School, Citibank, Santander, T-Mobile, the BBC, and NatWest, among others. He’s a trend spotter and contributor to global publications including Forbes, the Financial Times, The Guardian, Fast Company, Fortune, Harvard Business Review, and WIRED, among others, as well as a frequent speaker at global conferences and events. Olof has served on Accenture’s Global Leadership Council since 2018.
Ben is co-founder and chair of Design for Good: a global non-profit that brings together hundreds of the world’s best designers to develop solutions for the United Nations' sustainable development goals. Members include Airbus Commercial, bp, DBS Bank, General Mills, LIXIL, Logitech, Lloyds Banking Group, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Together the alliance aims to directly improve millions of lives.
Ben was a longstanding partner at McKinsey & Company, where he led global research on design: convening the quarterly Chief Design Officer roundtable and publishing on the business value of design. He is also senior advisor to the Design Council.
Alexandre has been at the helm of Float4’s vision and strategy since its inception in 2008. Always on the go, and perpetually analyzing upcoming industry trends, he spearheads Float4’s creative initiatives. With a background in video-game development and software engineering, Alex’s work is devoted to exploring the oscillation between technology and art, using his findings to create compelling collective experiences that combine digital media and physical environments. He has shared his expertise at conferences including the Future of Immersive Leisure Society for Experiential Graphic Design Conference, xLab’s Speakers Series in New York, Integrated Systems Europe, TIDE at InfoComm, AIA, C2 Montreal, DSE, and HUB Montreal.
Victoria Spaulding-Burford (she/her/hers) is a seasoned leader with 20+ years of expertise in User Experience (UX) and User-Centered Design (UCD). She presently serves as the Vice President of Data Cloud Product Design and User Experience at Salesforce. Formerly the VP of Digital Experience Design, Research, Content & Accessibility at Kaiser Permanente, Victoria spearheaded various practices including Product Experience Design, User Research, Content, and Digital Accessibility. Prior to this role, she held key roles at T-Mobile US, Delta Air Lines, State Farm Insurance, The Home Depot, and IBM Global Business Consulting, driving UX integration and innovation across diverse industries. Victoria holds a B.S. in Psychology (UIUC), an M.S. in Engineering Psychology (GT), and an MBA in Global Business (GT). Passionate about inclusive leadership, she's also pursuing a doctorate in Psychology (Pepperdine). Certified in Agile methodologies and usability analysis, Victoria is also a co-inventor of four patents. Beyond work, she enjoys traveling internationally, caring for her family (5 adult kids and parents) and pets (3 fur-babies and 3 aquariums of water-babies), and indulging her passion for fast cars! Additionally, she serves on the Boards of two non-profits, Artportunity Knocks and The Healthcare Navigation Project.
Ismail Tazi, founder of TRAME, combines traditional craftsmanship with modern technology and digital innovation. After working in infrastructure development in emerging markets, he launched TRAME in 2020, driven by the belief that craftsmanship is key to contemporary creativity. Tazi has facilitated collaborations between designers and artisans, starting in 2021 with efforts to blend traditional techniques and technology. Partnering with parametric architect Arthur Mamou-Mani, he developed a series of ceramic vases, 3D printed and hand-glazed, marking his initial exploration of this fusion.
In 2022, Tazi transitioned into blockchain, a technology he has supported since 2016, recognizing its transformative potential for art and design. Collaborating with generative artist Alexis André, he explored the digital weaving process of Néolice in Aubusson to create unique wall tapestries through an innovative algorithm. These efforts highlight his commitment to combining artistry and technology to produce distinctive creations.
Tazi also founded the prestigious Design Prize by the Institut du Monde Arabe in Paris, further demonstrating his dedication to fostering innovation and excellence in design. Under his leadership, TRAME has partnered with major players in the Web3 space, such as Art Blocks, Ledger and Club CPG, furthering collaborations between renowned digital artists and skilled artisans. With this vision, TRAME is redefining the intersection of art, craftsmanship, and digital innovation, paving the way for groundbreaking creations.
Sara Thacher is an executive creative director at Walt Disney Imagineering, where she is responsible for the development
of new attractions and experiences at Disney parks around the world. As creative director, she’s applied her passion for bringing the adventures of the screen to the real world for both Star Wars and Marvel franchises. She started her Imagineering career as a project leader in Research and Development where she has received multiple patents and developed the TEA Award-winning Haunted Mansion: Ghost Post.
Prior to Imagineering, Sara served as executive producer and experience designer at the immersive entertainment company Nonchalance, where she co-created the groundbreaking experience, The Jejune Institute. She serves on the board for the Immersive Experience Institute and the Peabody Awards where she helped expand the fields of eligible work to “interactive stories that matter.”
Walt Disney Imagineering embodies innovation, storytelling and technical expertise to bring Disney stories, characters and worlds to life, immersing guests from around world in experiences that make memories of a lifetime. Imagineering’s unique strength comes from the teamwork and syntheses of creative and technical professionals representing more than 100 diverse disciplines.
Graduated with a bachelor's degree in Art Education, Faculty of Education, Chulalongkorn University and a master's degree in Fine Art from Goldsmiths, University of London, Pichit Virangkabutra has gained experience and perspective in the creative industry as an art director at Bakery Music, then moved on to a creative in exhibition and event design at BUG Studio Co., Ltd.
Frank Wu is a renowned Chinese American automotive and technology designer, known for his ability to combine cutting-edge technology with pure and functional design that are both aesthetically modern yet highly efficient. His work has received numerous international design accolades, including German Red Dot Design, IF Design, and Japan‘s Good Design Awards. Wu serves as Chief Design Officer at Jiyue, a premium robotic EV startup jointly launched by Chinese tech giant Baidu and automaker Geely. Jiyue specializes in developing advanced AI technology and P2P autonomous driving vehicles featuring next-generation 3D HMI interface.
Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.
Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.
Established in 2002, Tom Dixon is a British luxury design brand which is represented in 90 countries. Specialising in furniture, lighting and accessories, Tom Dixon has hubs in London, Milan, New York, Tokyo and China. With an aesthetic that is intrinsically inspired by the brand’s British roots, the products are internationally recognised and appreciated for their pioneering use of materials and techniques. Founder and eponymous Creative Director Tom Dixon (OBE) is a restless innovator who rose to prominence in the mid-1980s as a maverick, untrained designer with a line in welded salvage furniture and is now one of the industry’s most feted British designers, internationally heralded as a significantly original talent.
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