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TEST-Economic Forums 2025

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Schedule
2025-07-18
2025-07-18
08:00 - 16:00

Registration Open

12:30 PM-2:00 PM

2025-07-18
09:00 - 12:00

Private Art Tour

12:30 PM-2:00 PM

Layan Culture is an artistic hub focused on curating, preserving, and supporting art that celebrates Saudi Arabian culture.

2025-07-18
09:00 - 12:00

Explore Diriyah

12:30 PM-2:00 PM

Diriyah, the birthplace of Saudi Arabia, is now being developed as a cultural center encompassing the past, the present, and the future, with the UNESCO World Heritage Site of At-Turaif at its core.

2025-07-18
12:30 - 14:00

Women's Leadership Lunch Program: Advancing Women in the Workplace

12:30 PM-2:00 PM

Around the world, significant strides have been made to increase the number of women in corporate leadership positions. In the U.S., women make up 29% of C-Suite level roles and hold approximately 30% of board seats. And here in Saudi Arabia, nearly 10% of board positions are held by women, a new reality made possible by the Kingdom’s ambitious Vision 2030 strategy and other significant government-led reforms. Even with such progress, untapped opportunities remain in industries where women have traditionally been underrepresented – from construction and engineering to technology and energy. In this special lunch program, we’ll explore the strategies needed to advance women into C-suite positions, create more inclusive workplaces, foster untapped talent, and create a path to parity – not just progress – for women at all levels of business. 

主持人
TEST-Economic Forums 2025
Jasmine Di
Head of Purpose and Sustainability, Veolia China
Speaker
TEST-Economic Forums 2025
Shirley Wu
Assistant Vice President, Head of Risk Control and ESG Management, Trina Solar
TEST-Economic Forums 2025
Chrissie Shangguan
Vice President, Head of Procurement and Sustainable Development, Linde Greater China
TEST-Economic Forums 2025
Joey Wei
Founder and Chairman, Shanghai MS Energy Technology Co., Ltd.
TEST-Economic Forums 2025
Park Jee Seon
Chief Sustainability Officer, CN & NA, L’Oréal Group
TEST-Economic Forums 2025
Doreen Wang
CEO, Kantar Greater China; Global Chair of Kantar BrandZ
2025-07-18
14:45 - 15:00

A New Era for Business

12:30 PM-2:00 PM

Lubna Olayan broke ground as one of Saudi Arabia’s first female business leaders. Now she’s focused on what comes next, backing a new generation of innovators and entrepreneurs. In this opening conversation, she’ll share insights on the country’s evolving landscape, the value inclusive leadership, and why she believes we’re entering a new era for business – and for women.

Speaker
TEST-Economic Forums 2025
Yuki He
Founder, Chairman and CEO, Beijing LeWo WuXian Technology Co., Ltd.
TEST-Economic Forums 2025
Adelaide Gu
Chief Impact Officer, McDonald’s China
2025-07-19
2025-07-19
09:15 - 09:20

Welcome Back

Special Performance featuring:
Reemaz Oqbi, Soprano, Flautist; Artistic Manager, Saudi National Orchestra
Pianist: Tamer Khalil

Speaker
TEST-Economic Forums 2025
Yueshu Ma
Director of the "Hua Hua Land" Mahua FunAge

Registration Open

Private Art Tour

Explore Diriyah

Women's Leadership Lunch Program: Advancing Women in the Workplace

TEST-Economic Forums 2025
Shirley Wu
Assistant Vice President, Head of Risk Control and ESG Management, Trina Solar

Ms. Shirley Wu has previously worked for Fortune 500 multinational corporations in the manufacturing and finance industries, as well as Chinese and American listed companies, responsible for global credit management, risk management, compliance, and other related corporate governance management. Currently she serves as the corporate supervisor and head of global risk control and ESG management of Trina Solar Co., Ltd., mainly responsible for promoting the company's ESG strategic planning and management system establishment, committed to the effective operation of the company's risk management and compliance management to support the stable and sustainable development of global business, as well as promoting performance management and improvement in ESG related areas including zero-carbon system establishment, green supply chain, business ethics, etc. As a representative of China Expert Panel, she participated in the development of national standards, national and industry ESG disclosure standards, compliance and organizational governance standards.

TEST-Economic Forums 2025
Chrissie Shangguan
Vice President, Head of Procurement and Sustainable Development, Linde Greater China

Ms. Chrissie Shangguan currently serves as the Vice President, Linde Greater China, overseeing procurement business, initiatives of carbon emission reduction, and sustainable development-related affairs in Linde’s Greater China.


Ms. Chrissie Shangguan joined Linde in 2003 and has held various senior management positions in Linde China, including Director of Productivity and Efficiency, Director of Project Management.


In March 2019, following the merger of the legacy Linde Group and legacy Praxair, Inc. to form Linde plc, Ms. Chrissie Shangguan was appointed as Director of Project Management in LindeGreater China. During this period, she oversaw the comprehensive integration of Linde's operations in the Greater China region, including business, processes, and systems.

In 2021, Ms. Chrissie Shangguan assumed the leadership role in charge of the carbon reduction and sustainable development in Linde Greater China. She has been actively promoting Linde's sustainable development strategy in the Chinese market, advancing green and low-carbon operations across Linde’s plants and facilities. She is committed to establishing and enhancing Linde's ESG (Environmental, Social, and Governance) management system in China, jointly with customers and partners to advocate the coordinated development among enterprises, society, and the environment. Her efforts have laid a solid foundation for Linde to achieve its global goals of “reducing absolute carbon emissions by 35% by 2035” and “achieving carbon neutrality by 

2050”.

TEST-Economic Forums 2025
Joey Wei
Founder and Chairman, Shanghai MS Energy Technology Co., Ltd.

Wei Qiong, a master of business administration from Arizona State University (ASU), worked at State Grid Shanghai Electric Power Company, participated in the preparation of major industry reports such as the "13th Five-Year Plan" power planning and Shanghai government information, and was responsible for more than 16 major projects such as power scientific research, infrastructure, and technical transformation, and planned and operated more than 10 regional landmark key new energy projects. In 2018, MS Energy was founded, focusing on the new power system track, leading the company to rapidly grow into an industry-leading distributed green energy aggregation service provider, completing 6 rounds of financing within three years, of which the latest D round of financing was led by the National Green Development Fund. At present, the company has firmly established its leading position in the user-side energy market segment, and has won the title of a national-level "Little Giant" enterprise with special expertise and new technologies and the "Shanghai Brand" certification.

In recent years, Wei Qiong has won numerous awards for his outstanding business achievements and social influence. She was selected as one of the "Forbes China's 100 Outstanding Women in Business" for two consecutive years in 2023 and 2024, and won the China Energy Storage Industry Meritorious Person Award; she was named the 2022 China Energy Storage Industry Person of the Year, the 2022 Energy Storage Leader Alliance Industry Leader, and one of the Top Ten Outstanding Women in China's Economy at the 2021 China Economic Summit; she was invited to serve as the Vice Chairman of the Energy Storage Application Branch of the China Chemical and Physical Power Sources Industry Association and an Innovation and Entrepreneurship Mentor in Songjiang District, Shanghai.

TEST-Economic Forums 2025
Park Jee Seon
Chief Sustainability Officer, CN & NA, L’Oréal Group

Park Jee Seon leads L'Oréal's sustainability efforts in China and North Asia. Based in Shanghai, she is responsible for implementing L'Oréal's "For the Future" commitments in the region, focusing on green innovation and promoting sustainable consumption practices together with Consumers and Eco-system partners.


Prior to her sustainability focus, Jee headed M&A and investments for L'Oréal in Asia. She spearheaded acquisitions of Asian beauty brands and investments in C-beauty companies and technologies. Jee’s career also includes over two decades of experience in marketing and advertising with agencies across Asian markets.


TEST-Economic Forums 2025
Doreen Wang
CEO, Kantar Greater China; Global Chair of Kantar BrandZ

Doreen Wang is a globally recognized expert in branding research and consulting. As Global Chair of Kantar BrandZ,  Doreen led an international team of 1000 colleagues, successfully built and launched Kantar BrandZ Most Valuable Brands in over 20 countries. Kantar BrandZ is now the world’s largest and most authoritative brand valuation platform and the north star of branding investment in the financial market. Doreen is now leading Kantar Greater China business of 900 researchers and consultants to shape brands of tomorrow by better understanding people everywhere.  For the past 20 years, Doreen provides outstanding branding research and strategic consultancy services to top global companies and fast-rising Chinese companies, including Intel, Google, Haier, Alibaba, Huawei, ABInbev, MasterCard, and Microsoft etc. Doreen traveled to 23 countries every year as plenary speaker on prestigious forums including the UK House of Commons,  Bloomberg News, NASDAQ, London Stock Exchange, Wall Street Journal, Columbia Business School, Yale, and Cambridge etc. Doreen’s book “Branding in Digital Era” published in 2020 was recognized by JD.com as one of the top selling branding books in China. Doreen was named by Campaign as ’20 Women to Watch in Greater China” in 2021 to appreciate her significant contribution in the marketing and communications industry. In 2023, she was named to Fortune China’s Most Powerful Women 2023 Future Star. In addition, she was invited to write a testimonial for a new book by Sally Helgesen, a globally renowned expert on female leadership and bestselling author of The New York Times.

A New Era for Business

TEST-Economic Forums 2025
Yuki He
Founder, Chairman and CEO, Beijing LeWo WuXian Technology Co., Ltd.

He Yandan (Yuki) serves as the founder, chairman, and CEO of Beijing LeWo WuXian Technology Co., Ltd. She is a first-generation product manager in China and has experience with several successful products both domestically and internationally, including QQ, QQ Pets, Kingsoft Antivirus, and CleanMaster. For the past decade, she has focused on the overseas internet market, founding LeWo WuXian and launching multiple mobile applications globally, with over a hundred million installations and active users.

Beijing LeWo WuXian Technology Co., Ltd. is dedicated to providing interesting, loving, and top-notch internet products and services to users worldwide, connecting global users and expanding into overseas live streaming and social entertainment markets. The core product, Live.me, is a leading live streaming platform overseas, particularly dominant in North America. The company has raised over hundreds of millions of dollars, with shareholders including Matrix Partners, ByteDance, and IDG.

TEST-Economic Forums 2025
Adelaide Gu
Chief Impact Officer, McDonald’s China

Adelaide joined McDonald’s China in March 2022, where she established the Impact Team to strategically enhance McDonald’s brand impact in China through strategic partnerships,proactive stakeholder engagement, forward-looking risk management, and comprehensive Brand Trust imperatives. Her leadership is central to align resources and efforts in promoting McDonald’s mission to "feed and foster local communities."


Prior to her tenure with McDonald’s China, Adelaide served as the Greater China Vice President for Mead Johnson Nutrition and Reckitt Benckiser Group and held a position on the Board of Directors for Mead Johnson Nutrition China. She previously held the role of General Manager at British American Tobacco China and was a board member of a joint venture between China Tobacco and British American Tobacco, which aimed to expand into global markets. Her career commenced in the Ministry of Foreign Affairs of China, where she served in various diplomatic postings overseas.


Adelaide holds an EMBA from the joint program conducted by the Kellogg School of Management at Northwestern University and the Hong Kong University of Science and Technology, recognized globally as the top-ranked EMBA program.

Welcome Back

TEST-Economic Forums 2025
Yueshu Ma
Director of the "Hua Hua Land" Mahua FunAge

With a wealth of cross-disciplinary knowledge and resources, as well as strong exploratory spirit and innovative mindset, she was once one of the fastest-growing professional managers in the young commercial management team of a central state-owned enterprises, and also a big winner of commercial real estate promotion awards. As an innovative brand and content operator for Mahua FunAge, she has achieved the commercial operation and performance improvement of the incubation brand, and has always been exploring and innovating with cross-disciplinary thinking and product innovation, in an effort to break through industry boundaries and deepen content innovation.

Contact Us
General Inquiries:

Mahum Shaikh
agef@fortune.com

Sponsorship Inquiries:

Mahum Shaikh
agef@fortune.com

Speaker Inquiries:

Mahum Shaikh
agef@fortune.com

Press Inquiries:

Mahum Shaikh
agef@fortune.com