2026中国乘用车智能座舱及车载显示市场简析

2026 China Passenger Car Smart Cockpit & In-Vehicle Display Market Brief Analysis

盖世汽车研究院

Gasgoo Automotive Research Institute

AI Agent 重构座舱：从语音助手到全场景智能体

AI Agent Reconstructing the Cockpit: From Voice Assistant to Omni-Scenario Intelligent Agent

蔚来汽车/小鹏/吉利/比亚迪

NIO / XPENG / Geely / BYD

AI原生座舱开发新范式

A New Development Paradigm for AI-Native Cockpit

华为/中科创达/德赛西威/欧摩威/华阳

Huawei / Thundersoft / Desay SV / AUMOVIO / ADAYO

生成式AI赋能座舱个性化：千人千面的场景化服务落地实践

Generative AI Empowering Cockpit Personalization: Practical Implementation of Hyper-Personalized Contextual Services

百度/科大讯飞/斑马智能/腾讯/微软

Baidu / iFLYTEK / Banma Intelligence / Tencent / Microsoft

座舱空间智能：多模态融合打造第三生活空间

Cockpit Space Intelligence: Creating the Third Living Space with Multimodal Integration

佘士东 | 长城汽车智能化产品副总经理

Shidong She | Deputy General Manager of Intelligent Products, Great Wall Motors

茶歇&交流

Tea Break & Networking

大模型上车：打造真正自主可控的车规级 AI 大脑

On-Board Large Models: Building a Truly Autonomous and Controllable Automotive-Grade AI Brain

科大讯飞/百度 Apollo/阶跃星辰/亿咖通

iFLYTEK / Apollo / StepFun / ECARX

端侧大模型量产落地：从技术突破到用户价值

Mass Production and Deployment of On-Device Large Models: From Technological Breakthroughs to User Value

火山引擎/豆包大模型/面壁智能

Volcano Engine / Doubao/ Model Best

智能座舱产品创新与赋能

Smart Cockpit Product Innovation and Empowerment

演讲人确认中 | 顺络电子

Speaker to be confirmed | Sunlord Electronics

热点对话：2026 智能座舱核心技术之争：大模型 / 交互 / 显示？

1. 技术瓶颈：端侧大模型如何平衡参数规模与硬件成本？2026 年能否实现 100% 车型覆盖？

2. 用户体验：多模态交互（语音 + 视觉 + 生物识别）是否会增加学习成本？如何做到 “智能不复杂”？

3. 路线选择：AR-HUD 与光场屏哪个更具普及潜力？车企技术选型的关键考量因素是什么？

4.  突破方向：2026 年智能座舱最能打动用户的核心功能是什么？是主动服务还是沉浸体验？

Hot Dialogue: 2026 Smart Cockpit Core Technology Debate – Large Models / Interaction / Display?

1. Technical Bottlenecks: How can on-device large models balance parameter scale and hardware costs? Will 100% vehicle model coverage be achievable by 2026?

2. User Experience: Will multimodal interaction (voice + vision + biometrics) increase the learning curve? How can we make intelligence “sophisticated yet simple”?

3. Technology Roadmap: Which has greater mass adoption potential – AR-HUD or light field displays? What are the key factors for OEMs when choosing technologies?

4. Breakthrough Directions: What will be the most compelling core feature of smart cockpits in 2026? Will it be proactive services or immersive experiences?

午餐及交流

软件定义座舱生态

Software-Defined Cockpit Ecosystem

演讲人确认中 | 理想汽车

Speaker to be confirmed | Li Auto

车规级操作系统：智能座舱安全与可靠性的基石

Automotive-Grade Operating System: The Cornerstone of Smart Cockpit Safety and Reliability

演讲人确认中 | QNX

Speaker to be confirmed | QNX

智能座舱的“神经中枢”：软件定义汽车如何重塑座舱体验

The "Neural Center" of the Smart Cockpit: How Software-Defined Vehicles Are Reshaping the Cockpit Experience

演讲人确认中 | SONATUS

Speaker to be confirmed | Sonatus

车机生态构建：从应用聚合到服务生态

Building the In-Vehicle Ecosystem: From App Aggregation to Service Ecology

腾讯车联/阿里云/百度/斑马智能

Tencent TAI / Alibaba Cloud / Baidu / Banma Intelligence

AI赋能下的智能座舱：从交互体验到生态构建

AI-Empowered Smart Cockpit: From Interaction Experience to Ecosystem Development

演讲人确认中 | 东软

Speaker to be confirmed | Neusoft

茶歇&交流

Tea Break & Networking

舱驾融合架构设计：从域控到中央计算的演进

Cockpit-Driving Integrated Architecture Design: Evolution from Domain Control to Central Computing

小鹏汽车/赛力斯/比亚迪

XPENG / SERES / BYD

舱驾融合进入深水区：中央计算 + 座舱一体化量产实践

Cockpit-Driving Integration Enters Deeper Waters: Mass Production Practices of Central Computing + Integrated Cockpit

德赛西威/安波福/英伟达

Desay SV / Aptiv / NVIDIA

单芯片舱驾一体：高集成、降本量产方案

Single-Chip Cockpit-Driving Integration: High-Integration, Cost-Reduction Mass Production Solutions

高通/华为/地平线/亿咖通

Qualcomm / Huawei / Horizon Robotics / ECARX

座舱芯片国产化替代：核心元器件自主可控的技术突破与量产实践

Domestic Substitution of Cockpit Chips: Technological Breakthroughs and Mass Production Practices for Self-Controlled Core Components

紫光国微/芯驰科技/瑞芯微

Guoxin Micro / SemiDrive / Rockchip

AI原生架构驱动的下一代智能座舱设计与量产实践

Next-Generation Smart Cockpit Design and Mass Production Practices Driven by AI-Native Architecture

笪   琦 | 北汽研究总院智能网联中心智能座舱部部长

Qi Da | Director of Smart Cockpit Department, Intelligent Connectivity Center, BAIC Research Institute

第一天大会结束

End of Day One

座舱情感化交互：从识别情绪到主动关怀

Emotional Interaction in the Cockpit: From Emotion Recognition to Proactive Care

智己/极氪

IM Motors / Zeekr

全感官交互融合：语音+视觉+生物识别无缝体验

Multi-Sensory Interaction Integration: Seamless Experience of Voice, Vision, and Biometrics

科大讯飞/商汤/旷视科技/百度Apollo/思必驰

iFLYTEK / SenseTime / Megvii / Baidu Apollo / AISpeech

智能座舱中的光学交互新范式：从被动显示到主动感知

New Paradigm of Optical Interaction in Smart Cockpits: From Passive Display to Active Sensing

演讲人确认中 | 沂普光电

Speaker to be confirmed | Yipu Optoelectronics

舱内传感技术升级：DMS/OMS感知精度与场景覆盖

In-Cabin Sensing Technology Upgrade: DMS/OMS Perception Accuracy and Scenario Coverage

麦格纳/法雷奥/Eyesight/Cipia

Magna / Valeo / Eyesight / Cipia

个性化座舱定制：千人千面的交互体验设计

Personalized Cockpit Customization: Hyper-Personalized Interaction Experience Design

佛吉亚 / 延锋伟世通 / 马瑞利

Faurecia / Yanfeng Visteon / Marelli

茶歇&交流

Tea Break & Networking

一屏到底：车载联屏技术与用户体验优化

Seamless Multi-Screen Integration: In-Vehicle Connected Display Technology and User Experience Optimization

京东方/华为/德赛西威/理想汽车

BOE / Huawei / Desay SV / Li Auto

AI赋能下的智能座舱显示：从技术突破到体验革新

AI-Empowered Smart Cockpit Displays: From Technological Breakthroughs to Experience Innovation

演讲人确认中 | 中电科风华

Speaker to be confirmed | CETC Fenghua

从大屏到全域智能：海微科技驱动智能座舱显示新范式

From Large Screens to Holistic Intelligence: Hiway Technology Driving a New Paradigm in Smart Cockpit Displays

演讲人确认中 | 海微科技

Speaker to be confirmed | Hiway Technology

车-机-家跨屏流转：无缝生态体验构建

Cross-Screen Continuity Across Car, Phone, and Home: Building a Seamless Ecosystem Experience

小米汽车/鸿蒙/澎湃 OS/腾讯车联/中科创达

Xiaomi Auto / HarmonyOS / HyperOS / Tencent TAI / Thundersoft

午餐&交流

Lunch & Networking

服务原子化：去APP化的座舱服务直达体验

Service Atomization: App-Less Direct Experience of Cockpit Services

理想/小鹏/腾讯车联/百度

Li Auto / XPENG / Tencent TAI / Baidu

跨场景AI协同：车-家-移动设备的智能联动

Cross-Scenario AI Collaboration: Smart Integration of Car, Home, and Mobile Devices

小米汽车/华为

Xiaomi Auto / Huawei 

车载移动办公：座舱成为第二办公空间

In-Vehicle Mobile Office: The Cockpit as a Second Workspace

华为/荣耀/微软/Zoom/中兴

Huawei / Honor / Microsoft / Zoom / ZTE

个性化内容引擎：千人千面的个性化内容推荐引擎

Personalized Content Engine: Hyper-Personalized Content Recommendation Engine

字节/腾讯/阿里/喜马拉雅

ByteDance / Tencent / Alibaba / Himalaya

车载沉浸式影院与游戏场景落地

In-Vehicle Immersive Cinema and Gaming Scenario Deployment

宝马/奔驰/Unity

BMW / Mercedes-Benz / Unity

茶歇&交流

Tea Break & Networking

车轮上的“元宇宙入口”：汽车如何连接虚拟与现实？

The "Metaverse Gateway" on Wheels: How Cars Connect the Virtual and the Real?

百度/Meta

Baidu / Meta

移动的健康中心：座舱如何实现深度健康管理？

A Mobile Health Hub: How Can the Cockpit Enable In-Depth Health Management?

比亚迪/丰田/吉利

BYD / Toyota / Geely

当方向盘消失：完全自动驾驶后的座舱空间革命

When the Steering Wheel Disappears: The Cockpit Space Revolution After Full Autonomy

Waymo/Cruise/百度/奔驰/奥迪

Waymo / Cruise / Baidu / Mercedes-Benz / Audi

当汽车拥有“灵魂”：人车关系的终极思考

When Cars Gain a "Soul": The Ultimate Rethinking of the Human-Vehicle Relationship

现代/雷诺/大众

Hyundai / Renault / Volkswagen

大会结束

End of Conference