Time & Venue 时间地点:

Time:  14:00 - 17:30, Friday, July 24, 2026

时间：2026年7月24日（周五）14:00 - 17:30 

Venue:  Micro Trading (Shanghai) Ltd. Zhongshan Branch

地点：迈古贸易（上海）有限公司中山市分公司

Address:  No.13 Jun Ye Road, 528415 Xiaolan, Zhongshan, Guangdong

地址：广东省中山市小榄镇骏业路13号

Agenda 活动日程：

14:00 - 14:30   Separate Arrival & Registration  自行抵达及签到

14:30 - 14:35   Welcome Speech  欢迎致辞 - Julian Van Gemeren, Deputy CEO of Micro Trading (Shanghai) Ltd. Zhongshan Branch

14:35 - 15:50   Factory Tour  工厂参观

15:50 - 16:30   Company Presentation and Industry Sharing  公司介绍及行业分享

16:30 - 16:45   Q&A and Closing Remarks  问答及尾声

16:45 - 17:30   Networking Drinks  社交聚会

How does a Swiss premium brand maintain its market position 

while competitors compete aggressively on price?

为什么一家瑞士品牌，能够在激烈的价格竞争中保持优势？

Today, the company integrates product development, manufacturing, branding, marketing and sales, playing an important role in serving both the Chinese and international markets.

Operating in one of the world's most competitive industries, Micro Mobility has chosen not to compete on price. Even as competitors reduce prices by as much as 50–60%, the company continues to invest in product innovation, premium quality and customer trust, believing that lasting value is built through great products rather than short-term price competition.

If you are interested in learning how innovation, quality and strong brand positioning create sustainable growth, we warmly invite you to join us on July 24 in Zhongshan.

在竞争日益激烈的市场环境下，价格战似乎已成为不少行业绕不开的话题。然而，Micro Mobility 始终坚持以产品品质和创新驱动企业发展。即使面对市场价格不断下探，却始终坚持另一条发展道路，专注产品创新，坚持高品质定位，以长期品牌价值赢得市场认可，而不是依赖低价竞争。

一家企业为何能够坚持这样的选择？它又是如何在竞争激烈的市场中持续推出创新产品、建立品牌影响力，并赢得消费者信赖？

7 月 24 日，期待与您相聚中山，共同走进 Micro Mobility，探索一家瑞士品牌如何以长期主义赢得市场。

Visit. Learn. Exchange.  参访亮点：

This visit offers an opportunity to explore how these ideas are translated into everyday business operations. Participants will have the opportunity to:  

本次企业参访不仅将带领大家走进生产现场，更将深入了解一家瑞士企业如何将产品理念、品质管理与市场运营融入日常经营。活动当天，您将有机会：

• Explore the production line and see how Swiss-quality standards are implemented throughout the manufacturing process.

  参观生产车间，了解产品制造流程及品质管理体系，近距离感受瑞士品质如何落地实现

• Discover the product development journey, from innovative ideas to market-ready products. 

  了解产品创新过程，探索一款产品从创意构思到推向市场的全过程

• Hear directly from the management team about their experience in building a premium brand and maintaining competitiveness in today's challenging market. 

  聆听管理团队分享，了解 Micro Mobility 在品牌建设、市场营销及产品定位方面的实践经验，以及如何在激烈竞争中坚持高品质发展战略

• Exchange ideas with fellow professionals during an interactive Q&A session. 

  与企业管理层及同行交流互动，共同探讨品牌、创新与企业发展的更多可能

• Micro Mobility reserves the right to deny entry to competitors.  迈古贸易保留拒绝同行竞争对手参加活动的权利。

• Digital fapiao will be sent to your registered email within 10 working days after the event, if you apply for fapiao when you register. 如您在注册时申请发票，电子发票将在活动结束后10个工作日内发送到您的注册邮箱。

• For any enquiries, please contact the Event Manager Jay Fang via fang.jay@china.ahk.de or call 20-2289 9242.  如有任何咨询，请通过以上联系方式联系活动经理方小姐。

German Chamber of Commerce in China · South & Southwest

1220-1221 GDH BCC | No.21 Zhu Jiang West Road | Tianhe District | Guangzhou

广州市天河区 | 珠江西路21号 | 粤海金融中心1220-1221

T: +86-20-2289 9242

E: chamber-ssw@china.ahk.de  

www.china.ahk.de

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